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Six Flags Entertainment Corporation kicked off Independence Day in style this year, partnering with the Coca-Cola to set a new record for the Biggest July 4th Toast in the U.S. 

A total of 22,555 guests and team members across 11 Six Flags theme parks — including Six Flags Great America here in Illinois — raised a Coca-Cola beverage to toast America and usher in the annual Coca-Cola July 4th Fest. This year's event features exclusive ride times through July 6, with new Coca-Cola Cool Zones, and a spectacular fireworks show to close each night.

Published in Chicagoland
Wednesday, November 02 2016 21:48

Hi-C Ecto Cooler is Dead Again...

Just yesterday, I restocked my NewAir office fridge with some staple beverages from the 1990s and now. Surge, Crystal Pepsi, and Hi-C Ecto Cooler led the charge, with Diet Mountain Dew (still my favorite), some Mountain Dew Game Fuel (both Citrus Cherry and Mango Heat) along with a few bottles of Robinson's Iron Maiden Trooper 666 beer. Of all of those beverages, the first three are strangely-returned from the grave, and the Ecto Cooler has been the crown jewel since May. Notoriously hard-to-find after the Coca-Cola Company brought it back after a decade+ hiatus thanks to a new Ghostbusters movie (one I loved), it would pop-up at local grocers like Mariano's and Meijer in miniature juice boxes, with 12oz cans available exclusively though Amazon. I wrote about the delicious beverage back in July, and now comes news that it's a dead product once again. 

Published in Food and Drink

It's #GhostbustersWeek...

Hi-C Ecto Cooler (1987-2001, 2016-?) is an absolutely legendary beverage. Back in the late 1990s, when I met the girl who would eventually become my wife, I would drink Ecto Cooler seemingly by the gallon, right alongside another creation of The Coca-Cola Company - SURGE. Following the triumphant, fan-led return of the latter beverage back in 2014, Ecto Cooler officially started hitting the streets again this past May, the idea being that the drink, spawned from the success of THE REAL GHOSTBUSTERS cartoon series (Slimer once adorned the packages) and which maintained a preseence on store shelves nearly a decade past its run, would once again reign supreme as audiences prepared for the release of Paul Feig's GHOSTBUSTERS: ANSWER THE CALL on July 15th. Indeed, Ecto Cooler is back! But can you find it?

Published in Food and Drink

Oh, the late-1990s were such a strange place, indeed. In 1997, the same year I met the girl who would eventually become my wife and the mother of my children, the Coca-Cola Company unleashed their citrus-tinged SURGE as a competitor to reigning "extreme" beverage, PepsiCo's Mountain Dew. The commercials were the epitome of late 90s culture - embracing a mix of the "Nu-Metal" look and extreme sports lifestyle (including cross-promo with WCW Nitro) while bearing a soundtrack featuring artists like Fatboy Slim. I drank more than a few cans and bottles of SURGE in that time, but by 2003, SURGE was done. Now, thanks to a grassroots effort known as the SURGE Movement, the beverage is back - available in a first-of-its-kind deal, exclusively through Amazon.

Published in Food and Drink