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We love HOT WHEELS here at Rock Father HQ. No, they're not just for boys, as my first daughter thinks that those little cars and their Matchbox counterparts are just about the best thing ever. We'll delve into that in a future blog here on The Rock Father, but for now I have a video to show you courtesy of TEAM HOT WHEELS. It's their Guinness World Record-making run at a real-life Double Loop Dare. Yes, it's HOT WHEELS in real-life, and it's fantastic. The jump took place at the 2012 X Games Los Angeles with Greg Tracy and Tanner Foust at the wheels.

Monday, May 07 2012 11:11

AMERICAN GIRL launches READ-A-PALOOZA

My daughter is a tad young for AMERICAN GIRL, but my wife is really looking forward to the time when she'll be able to attend some of their famed 'mother-daughter' events with the munchkin. While we're not there just yet, those of you with girls ages 8 to 12 should take a look at READ-A-PALOOZA, a new program launched on May 1 and running through September 3, 2012.  It's a full program ''packed with fun activities and incentives that encourage literacy.'' Check out the details below.

Published in James' Journal

This past Friday, the little one and I took a little road trip to Wilmot, Wisconsin. About 30 minutes from Rock Father HQ in Illinois, Wilmot is home to more than a 'Mountain,' but also a warehouse for AMERICAN GIRL, and THE MATTEL TOY STORE. I'd found the latter by accident last year while heading up to Twin Lakes for a rock show. After coming back home, I hit Google to find out just what exactly I'd seen out there on that dark, Fall night. While turning a corner, I spotted a plain white sign that read 'The Mattel Toy Store.' Sure enough, the toy maker operates their own chain of stand-alone stores in special locations around the country. A few months ago, we made the trip for the first time. On Friday, we went back.

Published in James' Journal

The folks at Mattel Shop, the official online destination for purchasing Mattel Toys direct from the source, just send The Rock Father™ details on a special sale that is taking place right now. Hit this link to visit Mattel Shop, then enter code SURPRISE at check-out. You'll save 20% Off EVERYTHING, including Barbie, Hot Wheels, DC Universe, Matchbox, Disney Princesses... you name it. But, you have to act fast - this Shopping Deal for Parents runs through the end of 4/27 and then it's done.

Published in Family Savings
Wednesday, March 07 2012 09:35

Hoverboards are expensive...

If you're one of the folks that snagged a pair of NIKE's 2011 MAG shoes last year, there's a good chance that you'd like a MATTEL Hoverboard to go with them. After making a splash on the 'net a couple of months ago when word of the impending Hoverboard release got out, the hot pink skate deck is now up for pre-order. Just as NIKE copped out with the whole ''self-lacing'' feature in stating that ''the technology doesn't arrive until 2015,'' MATTEL is is stating that their non-hovering Hoverboard will only ''glide on most flat surfaces'' due to the technology not being available just yet. So what does a non-hovering Hoverboard cost?

Published in James' Journal

As the father of a 2½-year-old that loves watching Sprout, the adventures of THOMAS AND FRIENDS are viewed on a pretty frequent basis. I've become familiar with the differences in animation and narration between seasons, the characters, the overall time-frame, and the curiously-changing geography of the Island of Sodor. Having viewed the series at length, I've also formulated some pretty strong opinions about it and the underlying meanings of certain things. I use these opinions in a possibly humorous (to me) and largely sarcastic manner. Tonight, those opinions got me blocked from posting on the official Thomas and Friends facebook page. Yes - The Rock Father™ has been banned from Sodor.

Published in James' Journal
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ROCK FATHER™ TV: New Videos from YouTube