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It's week six for the second season of ABC's THE TOY BOX and this coming Sunday we'll get a look at new batch of toys from a fresh crop of hopeful toy inventors. As we've seen before, not all of the toys being showcased are truly "new," and several of them have crossed my path here at Rock Father HQ in recent years. This week sees a game that launched at the Chicago Toy & Game Fair back in 2012 - Ninja Cards. Sound familiar? They might, as they already made a failed run at Shark Tank back in 2014. Five years in, how will this one fare against the judges on The Toy Box? We'll find out this Sunday, but first check out the full rundown on all eight toys competing this week...

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The Rock Father™ is a MEGA™Ambassador and Beyonder

When the Halloween season rolls around, families always start thinking about their costumes. In a lot of ways, the spirited season manages to unlock creativity that stays otherwise locked-up throughout the year. For many, there’s a hero just waiting to break out - but there’s no need to keep those characters bottled-up throughout the year! We often combine cosplay (what was called “dress-up” back in the day) with regular play, allowing our kids to inhabit their favorite characters as they engage in imaginative play and world-building here at home. With MEGA Construx™, families can build new worlds based around some of their favorite character from popular franchises like Despicable Me®, Halo®, Pokémon™® and Saban’s Power Rangers™… coincidentally, ones that have become staples of Halloween.

It's been a few years since we've seen a real-world Hot Wheels Chevy Camaro available at dealers, but now it's happening again - and better than ever before. Chevrolet and Hot Wheels have announced the 2018 Camaro Hot Wheels 50th Anniversary Edition, "celebrating 50 years of partnership, performance innovation and design." Announced ahead of SEMA 2017 in Las Vegas, the special package will be available for sale in the first quarter of 2018, while diecast versions of the vehicle will also be rolling out to retailers as well. Check out the specs below!

Published in Rock Father Rides

We've cleared the halfway mark for the second season of ABC's slightly retooled version of THE TOY BOX and this coming Sunday we'll get a look at a fresh batch of toys from a new crop of hopeful toy inventors. This week we've got yet another toy that first hit my radar some years back - "My Doll Room," which was previously marketed as "American Doll Room." Geared toward 18" dolls, it'll be interesting to see how that fares when put in front of Mattel, makers of American Girl. Check out the full rundown on all seven toys competing this week...

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I don't know that moving ABC's slightly retooled version of THE TOY BOX to Sunday nights has been a good decision. The first season premiere last spring captured the attention of some 4 million+ viewers, but the remaining episodes bottomed-out around 2.4M. Now, three episodes into a new season with new judges and an altered format (gone are the "mentors), The Toy Box is averaging right around 2 million viewers a week, which isn't much in the grand scheme of things.  Still, there's another five weeks to go, and her at Rock Father HQ, our girls have really become invested in it - to the point of cheering things on, while blasting others. I'm biased, but The Rock Daughters™ should really be on the judging panel if the show gets picked up for Season Three (which has been in-development, but the ratings slide could nix that). Curious what new toys will be going in front of the judges this Sunday? Here's a preview!

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It's been nearly 50 years since Mattel launched Hot Wheels back in 1968, and for the past five decades kids have been imagining their toy cars rolling out on exciting adventures that tap into unique heroic personalities. Despite so many years of play for kids of all ages, it's only been within the last few years that a cultural shift has been taking place in the way that toys are marketed, and for the first time ever on a Hot Wheels box, the description reads "For boys and girls…” That new product is Hot Wheels MindRacers, the latest addition to the "New Play Movement" from Osmo, who have worked together with Mattel to create an experience in which physical play with diecast cars seamlessly blends with digital gameplay. Check out a video preview and full details below for the debut of Hot Wheels MindRacers!

Published in Rock Father Rides
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