Quantcast
tagline2016wide

This morning I woke up to an email from Mattel with news that I knew would be just around the corner - the reveal of American Girl's 2018 Girl of the Year. What I didn't expect was that 2018's GOTY, Luciana Vega, would be perhaps the most perfect doll ever... at least in our house. As our girls often look to and reach for the stars, Luciana becomes a new example for them - the latest in American Girl's long line of inspiring characters that encourage girls to think about who they want to be and how they want to make their mark in the world—no matter the challenges they may face. Vega is described as "a creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars. And, while she has the skills and smarts to achieve her goals, she also learns that being a good leader and team player right here on Earth is the best first step." This sounds very, very familiar...

The Rock Father™ is a MEGA™Ambassador and Beyonder

The holiday rush is on, and as an extension to my annual Holiday Wish Guide, it's time to take a look at some great gift ideas for the whole family from MEGA™.  Their ever-expanding line of MEGA Construx™ building sets can bring families together for open-ended play, much of which now features iconic characters. From developing builders to kids ages 4+, from tweens to adult collectors, MEGA™ has something for everyone, and there’s no better time than the holidays to spend some time with the family, getting together to “Build Beyond.” Below are just a few Rock Father Picks for the season, but the MEGA™ Shop is your go-to for the full assortment, including some brand-new toys

Mattel's WellieWishers (a spin-off from American Girl) have been a part of regular play here at Rock Father HQ since last year, when my friends at The Toy Insider sent the girls a couple of the dolls (Emerson and Camille) followed by Grandpa Dale giving The Rock Daughters some new outfits and the Garden Stage Playset. Like most toys these days, WellieWishers are getting some digital accompaniment, and this month brings the release of WellieWishers: Garden Fun, an all-new mobile game for iOS and Android. Check out the trailer for the game below...

The Rock Father™ is a MEGA™Ambassador and Beyonder

MEGA Bloks® have been a part of our family since day one. In fact, I think it was at the baby shower for the first of The Rock Daughters™ when we received our first set - a Big Building Bag filled with those classic blocks that preschoolers have been building with for decades. Fast-forward a few years, and just as our kids have grown up, so has MEGA™ - recently making a nod to the past as they look toward the future with their ever-expanding line of MEGA Construx™ building sets for the entire family. From developing builders to kids ages 4+, from tweens to adult collectors, MEGA™ has something for everyone, and there’s no better time than the present to spend some time with the family, getting together to “Build Beyond.”

Adolescence is always such an awkward time, and for years, American Girl has been helping girls and their parents to navigate those choppy waters. Now, American Girl is reaching out to boys and their parents, offering  advice in a new book, Guy Stuff: The Body Book for BoysWritten by Dr. Cara Natterson, board-certified pediatrician and author of American Girl's famous The Care and Keeping of YouThe Body Book for Girls series, this new book is geared toward boys ages 8+, and aims to help them prepare for body changes in the years ahead. This new book covers everything from hair care to healthy eating, bad breath to shaving, acne to voice cracking, pubic changes to moodiness, peer pressure to bullying, and more.

Published in Books, Mags, Comics

One of the hottest new toys of 2017 here at Rock Father HQ is the latest American Girl - Girl of the Year (GOTY), Gabriella McBride. For the first time ever, the folks at Mattel revealed that their GOTY would remain available for the foreseeable future, and that change in routine was just the first move in what's shaping up to be a very big year. Ahead of Toy Fair getting started in New York this weekend, news has come down that American Girl will be introducing "a new series of contemporary characters and stories designed to speak to even more girls' interests, backgrounds, and experiences." It begins very soon - February 16 with the release of Tenney Grant, "a rising star in the Nashville music scene," and her drummer - American Girl's first-ever boy character, Logan Everett.

Page 1 of 4

Be Heard: Share Your Thoughts & Comments Below...