The folks at CRAYOLA have been busy plotting their 110th Birthday Celebration, and tonight they hit The Rock Father with some details on how YOU can be a part of it. Crews have been hard at work on transforming the former Crayola factory in Easton, PA into an all-new CRAYOLA EXPERIENCE - "the world's only interactive Crayola family attraction." While the construction workers have had some adventures of their own (unearthing bones and a coin dated 1788), the Original 8 Crayola Crayons are on a Birthday Adventure that will end with one lucky family winning a trip to the Grand Opening on May 24, 2013.
Originally posted on February 10, 2013... interestingly enough, a year later (2/16/2014) and Crayola has a different company handling PR for Toy Fair 2014 (it's Edelman now) and it's all back to "Mom." Pretty safe to assume that Crayola is steering the ship on this and not the PR folks.
UPDATED: On 2/19/2013, a rep from Coyne PR on behalf of Crayola sent me a nice message that included the following:
"Your post was very poignant and makes some great points. Dads do play an important role in raising their kids and our products are the tools to help Moms and Dads, along with Grandparents, care givers, etc. foster creativity and inspire imagination in children. As we move forward, we will look at how we present our information to be sure we are inclusive of all individuals who care about kids and support raising creatively inspired children."
ORIGINAL POST: It's Sunday night, and as most folks are watching the GRAMMYS (my wife included), I'm sitting here skimming through hundreds of press releases and product sheets rolling into Rock Father HQ from the American International Toy Fair in New York City. While I wish I'd gone this year, getting the news via email and the wires is the next best thing, though I have to be a little picky about what I cover here on The Rock Father as time is something I could use more of. One thing striking me as I check out the media materials from a lot of toy makers is how archaic their views of playtime, parenting, and family structure still are. Yes, despite all the strides made in the last year about "gender neutrality" (a huge media push, too) and the change in family structure, the old stereotypes are back this weekend in New York, and the charge is being led by some disappointing offenders.
I'm a big fan of Kiwi Crate, and really enjoyed reviewing their Space Exploration Crate earlier this year. Delivered to your home monthly and available by subscription, Kiwi Crate provides fun craft projects that have all materials included.
You get to spend quality time doing fun projects with your children, and don't have to run around gathering supplies.
A few weeks back, you might recall that I mentioned KIWI CRATE as being a cool idea for busy parents. The basic overview is that for $20 a month (available monthly or by 3, 6, or 12 month subscriptions), Kiwi Crate will send you and your child a selection of crafts to do - each carefully prepared and packaged with all the materials that you need to do them. You get to spend time doing crafts and cut out running around the store looking for all the different components, which could easily add up to $20 or more anyway. Each project is chosen by a group of parents, then kid-tested before they go on-sale. Well, Kiwi Crate was kind enough to send us a "Space Exploration" crate, and here's The Rock Father experience.
It's Babywatch 2012 here at Rock Father HQ, with just 24 hours until the delivery of Daughter #2. My wife is hardcore, so she's working regular hours today, then she'll get ready for the scheduled arrival at noon tomorrow. While we're counting down the hours, some cool stuff is still coming in for readers of The Rock Father, and the Kiwi Crate is one of those.
There's two things that Claude Monet and Pierre-Auguste Renoir have in common. No, it's not that they were both French, nor that they were painters of the 'Impressionist' style... and while they both had impressive facial hair (something I appreciate very much), that's not it, either. What they share in common is that they've both provided middle names for my daughters. My 'Monet' is sitting next to me as I type this sentence, while our 'Renoir' is in it's last month of incubation at this very moment. What they don't share in common is that only Monet is paid tribute on PICASSO, THAT'S WHO! (AND SO CAN YOU!), the new album from HOPE HARRIS.