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From school lunches to family picnics to team practices, America’s iconic sandwich – the peanut butter and jelly - has played an important role in the lives of many Team USA athletes. It’s why Smucker’s®, a proud sponsor of Team USA, is turning America’s passion for a PB&J into a way to support our Team USA athletes. Beginning today, for every tweet using #PBJ4TeamUSA, Smucker’s will donate $1 to the United States Olympic Committee (up to $200,000).

Published in Food and Drink

“Secrets of The Force Awakens: A Cinematic Journey, ” a feature-length documentary will have its world premiere during the South by Southwest Film Festival (SXSW®), being held in Austin, Texas, March 11-19, 2016. The documentary, a bonus feature on the upcoming Digital HD and Blu-ray Combo Pack release of Star Wars: The Force Awakens, is an inside look at the making of this epic movie, revealed through in-depth footage and exclusive interviews with the actors and filmmakers.

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Official Announcement: Varèse Sarabande will release the Pride and Prejudice and Zombies - Original Motion Picture Soundtrack digitally on February 5 and on CD February 19, 2016. The album features the original music by composer Fernando Velázquez (CRIMSON PEAK, THE IMPOSSIBLE).

Official Announcement: In celebration of Lucasfilm’s highly anticipated film, STAR WARS: THE FORCE AWAKENS, Disney Consumer Products and Bloomingdale's are joining forces with an illustrious group of designers in a new fashion-meets-fundraising initiative, “Force 4 Fashion.” Taking inspiration from the film’s costume designer, Michael Kaplan, fashion favorites Cynthia Rowley, Diane von Furstenberg, Giles Deacon, Halston, Opening Ceremony, Ovadia & Sons, Parker, Rag & Bone, Timo Weiland and Todd Snyder are each creating an outfit to be auctioned for charity that pays homage to characters from the new movie.

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Nickelodeon announced today it has greenlit 20 episodes of the social-media influenced comedy Pinky Malinky, the next original animated series to join the growing roster of content driven by creators discovered all over the world.  Co-created and co-executive produced by Chris Garbutt and Rikke Asbjoern (The Amazing World of Gumball)and executive produced by Scott Kreamer (Kung Fu Panda: Legends of Awesomeness), the trio are a part of the Artist Collective, an internal diverse group of experienced creators who mentor and support up-and-coming talent while also collaborating to cultivate, challenge and inspire Nickelodeon’s development pipeline.  Pinky Malinky follows the everyday life of Pinky Malinky, an infectiously positive hotdog living in a human world who along with his two best friends, navigate school and life with a unique perspective.  Their humorous experiences will also be shared across social media and Nickelodeon’s digital platforms. Produced by Nickelodeon Animation Studios in Burbank, Calif., the series is scheduled to premiere in 2016.
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It's time to determine who is the best of the best as the third annual Call of Duty® Championship, presented by Xbox tournament will bring the top Call of Duty® eSport athletes in the world to Los Angeles, March 27 - 29, in the definitive Call of Duty competition. Activision, Sledgehammer Games and Xbox, in partnership with Major League Gaming (MLG) and additional international eSports partners, will play host to 32 of the best Call of Duty teams from around the world, as they compete in Call of Duty®: Advanced Warfare and the rights to be called the Call of Duty "World Champions," and ultimately claim the lion's share of the tournament's $1 million prize purse in the crowning contest where Power Changes Everything. This year's tournament will include a variety of compelling programming covering the weekend's non-stop excitement and hard fought matches, with the final match live streamed on the Xbox Live online entertainment network and other broadcast partners for the world to experience in real time.

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