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James Zahn

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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As toymakers look to diversify, experiences are where it's at. Now comes news that Hasbro has just entered into a licensing agreement with Los Angeles-based Kilburn Live to  to create, build and operate Hasbro-themed family entertainment centers across the US and Canada. In an announcement received at Rock Father HQ this morning, the two companies promise that "the indoor family entertainment facilities will take iconic Hasbro brands and create interactive, immersive and innovative entertainment experiences in a high-energy, gamified environment with multiple activity zones.

Getting an earlier release than previously-announced, the highly anticipated Netflix original, DreamWorks She-Ra and the Princesses of Power, is now available. The 13 half-hour episodes tells "the epic story of an orphan named Adora, who leaves behind her former life in the evil Horde when she discovers a magic sword that transforms her into the mythical warrior princess She-Ra. Along the way, she finds a new family in the Rebellion as she unites a group of magical princesses in the ultimate fight against evil." I haven't had a chance to dig in and show The Rock Daughters™ just yet, but I've always been a big fan of Hordak. Mattel's Fright Zone Play Set was a favorite for me as a kid, and in a new clip from the series, it seems as if this new-school Hordak as a very Darth Vader-eque vibe. Check it out!

I do not care for "reaction videos." That's something that I've made clear many times in the past, because despite being extraordinarily popular (and I know some folks who do quite well with them), they're just not my bag. They're fake, exaggerated and make the subjects appear to be human cartoons. In fact, I even did one that pretty much sums-up how I view every trailer, and I titled it "The World's Most Boring Reaction Video." Today, however - a slight exception in that Disney•Pixar went totally-meta and released a reaction video for their own Toy Story 4 teaser, but it's not a traditional reaction video. No, it's snarky carnival toys taking shots at Cabbage Patch Kids and Care Bears before riffing on the famous catch-phrases of Woody & Buzz Lightyear. Check it out below, and be on the lookout... I do believe we've just seen our first Easter Egg. Are those Cordoba COCO guitars on the wall?

It's officially Chicago Toy & Game Week, the annual gathering of toy industry players here on the Third Coast. Toy & game designers, inventors and innovators will be meeting with acquisition executives from major toymakers as a variety of conferences take place leading up to the annual TAGIE Awards on Friday, followed by the main event on Saturday and Sunday - #ChiTAG: the public Chicago Toy & Game Fair. Happening at Navy Pier, November 17 & 18, 2018, ChiTAG has become a Chicago tradition to usher in the holiday shopping season by allowing families to go hands-on with some of the hottest toys of the season, along with some under-the-radar picks from major manufacturers and independent toymakers alike. There's fun for the whole family, and this year there's some new additions on opposite ends of the spectrum... like the baby and toddler play area and a beer garden (with games!) for the "big kids" (21+).

There's some new MONSTER competition coming to town next year. Earlier this summer, I was one of the first to highlight Mattel's new collection of Hot Wheels Monster Trucks, but in 2019 they're jumping from toys into arenas with Hot Wheels Monster Trucks Live! Created in partnership between Raycom-Legacy Content Company and Mattel, this new nationwide tour will create an immersive experience for Monster Truck fans. This new live entertainment tour will visit arenas and stadiums throughout the U.S. beginning in January 2019 - with one of the first events scheduled for the Sears Centre in Hoffman Estates, Illinois. 

We're entering award season, and that means we've hit a time of the year in which I question a lot of choices and inject my opinion as awards and nominees are pretty subjective. Earlier this week, the Toy Association unveiled their annual list of nominees for the coveted Toy of The Year (TOTY) in a variety of categories, and while there's some great stuff in the mix - there's some that hit me like the GRAMMYS... a little off and with some that seem to be on the list just to have representation from certain brands. Prime example, Playmates Toys scored a nom for their Rise of the Teenage Mutant Ninja Turtles Deluxe Ninja Action Figure Assortment. Overall, the Rise of the TMNT line is fantastic - another huge win for Playmates, but I would've chosen the more extensive (and creative) Basic Action Figure Assortment. Why? I think the "Deluxe" figures sorta suck. They're gimmicky, oddly proportioned (to hide the mechanics of the gimmick), and above all - I see kids play with this stuff on a regular basis. But maybe I'm over-analyzing things... doing my "Tom Hanks in BIG" ("I don't get it?") routine.  It'll be a tough call to choose the winners, and you can take part by casting some votes (early and often, as we say here in Illinois) at www.toyawards.org. Now let's check out the full list...

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