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Thursday, February 21 2013 11:42

Super! DC Comics Underwear for Girls arrives...

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Updated - April 14, 2015: Over two years after writing this story, Fruit of the Loom no longer has the license to manufacture the DC Comics Girls' Briefs/Underwear. There is a new assortment at retail now that is made by HandCraft Manufacturing, available at Amazon.

Changing perception and "norms" has been a big deal in the realm of Dad Bloggers lately, and it certainly appears that people and brands are listening. Just four months after Tom Burns posted an article over at 8BitDad discussing "Gender Disparity in Kids' Character Undies" (he shopped the Boys aisle at Target for his daughter) Fruit of the Loom has released a 7-Pack of DC Comics Girls' Briefs. Based around BATGIRL SUPERGIRL, and WONDER WOMAN,  ours just arrived here at Rock Father HQ yesterday.

During the Holiday Season, the folks from Make-A-Ball reached out to me about their line of fully-customizable sports balls. I didn't get to feature them on the site back then, but with Valentine's Day approaching quickly, Make-A-Ball came back on my radar with their customizable "Love-A-Ball" gift ideas. While those are cool, in thinking ahead to spring training, their baseballs struck me as being pretty rockin'. In fact, I'm having a custom baseball crafted right now with THE ROCK FATHER logo crest emblazoned upon it!

I'm always a bit cautious when a new baby product hits my radar. When products get pitched to me here at Rock Father HQ, I don't like to just rush into a review after using the product for a short period of time... I like to live with it awhile, allowing the little ones to interact with it while making my own observations. The Li'l Helper Baby Bottle Holder is one such product - first hitting my radar in November.

The Walt Disney Company and Barneys New York have launched a new Holiday program for 2012 called ELECTRIC HOLIDAY. Combining Disney characters with the world of high-fashion, the multi-tiered event features Electric Holiday windows at Barney's flagship Madison Avenue store in New York, complete with a short film being touted as a "moving art video." Disney reached out to The Rock Father with the full details this evening, including the entire, five-minute short, which can be viewed below, along with footage taken at the unveiling of the windows this week.

If you're like me, anti-bacterial hand sanitizer is something that is always on-hand and ready to rock. After changing diapers on-the-go, wiping runny noses, shaking hands here and there, or picking the little one up from preschool, I'm whipping out the pocket-sized goodness left and right. What's really cool for all the ghouls this season is that the folks at BATH & BODY WORKS are offering up Halloween Editions of their popular PocketBac Anti-Bacterial Hand Gel. It's perfect for scaring away germs.

BABIES 'R' US recently announced a new partnership with HEIDI KLUM to create a new collection of ''affordable luxuries for little ones.'' Truly Scrumptious by Heidi Klum, will be available in all Babies“R”Us stores across North America and online at Babiesrus.com beginning this Fall. My wife being the huge PROJECT RUNWAY fan, she's very excited about this. Here's a little bit of what you can expect from this new product line...

With a 28-month old running around here in The Rock Father™ house, we're always careful to keep danger as far away as possible, and a big part of that has been seeking out the best in all-natural products to use as a course of habit within our daily lives. Having already been a user of their ECOS Free & Clear Laundry Detergent (we buy it at Walmart), I was very excited when I was offered the opportunity to try some other items from EARTH FRIENDLY PRODUCTS.

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