Quantcast
Wednesday, February 03 2016 09:20

RIP Scion (2003-2016)

I had a feeling that this was coming. In fact, a lot of people did - rumblings of which I even heard while attending the press launch of the 2016 iM and iA: Scion is dead. Perhaps that's an overly-dramatic way to deem it, but that's the way the automotive press is reporting it - a slow demise after years of declining sales, and this morning, Toyota finally called it. Officially, at 9am Central Time, Scion was no more. As of August 2016, the 2017 Model Year Scion's will be rebadged as Toyotas, with the FR-S Sports Car (reviewed here) and the iM and iA making the leap. As a first-generation Scion owner (my custom-ordered 2005 xB pictured up-top with my daughters), it's a bummer to see the name disappear, but I totally get why they did it. You can read the official announcement from Toyota below, along with a video message from Toyota Motor North America CEO Jim Lentz, talkiing about the Scion brand's transition to Toyota.

Published in Rock Father Rides

When I placed my special-order for one of the very first 2005 Scion xB's delivered to the Midwest back in 2004, I was exactly the kind of buyer that Toyota was hoping would jump into their Scion brand. Launched a year prior with availability only in California, I first laid eyes on the iconic "box" on a trip to Las Vegas in the Fall of 2003 and was immediately enamored by the vehicle. My wife allowed me to indulge my ongoing KNIGHT RIDER fixation by ordering an xB in Black Sand Pearl, complete with all the red adornments that we could afford - from red racing pedals to red LED light bars under the dash and seats. There would be LED cupholders, along with multi-color LED cycling on the in-dash Pioneer stereo head - one that would power the custom Bazooka Tube in the trunk. 11 years and 160K miles later, that little xB is in a lot of ways like my R2-D2 - sure, there's better options out there, newer models available, and mine is essentially battered, beaten and somewhat broken in some places - but we've had a lot of adventures together, and I'm not ready to part with it just yet... though it's days are extremely numbered. Being a longtime Scion fan that was there in the beginning, I've always had my eye on their latest offerings every year at the Chicago Auto Show (and the special vehicles that they create for the SEMA Show), so it was exciting to be invited to join the Scion Team in Grand Rapids, Michigan to get up to speed on where the brand is at age 12, and to go hands-on with pre-production prototypes for the Scion iM and iA - both of which will go on-sale beginning September 1, 2015.

Published in Rock Father Rides

I've said it before, but I'll say it again - there's nothing like sitting back with a pumpkin beer in-hand, the smell of the cool autumn breeze coming through the windows, and the sweet sound of SLAYER blaring from the speakers of the hi-fi in October. I love SLAYER, so when two press releases relating to the metal titans landed here on the same day, I knew a post was in order. First-up, the band is in Henson Recording Studios in Hollywood right now, working on their new album, and a sneak-preview video has arrived via Scion A/V, who soon release a new track by the band...

Published in Music for Grownups

The MELVINS have partnered with Scion A/V Metal for a FREE original EP entitled THE BULLS & THE BEES. The band's first new music since 2010's THE BRIDE SCREAMED MURDER can be downloaded (in exchange for an email) via the TopSpin widget below. Since I love MELVINS and have a Scion XB (with a million miles on it and in need of constant repair lately), I feel good about sharing this here on The Rock Father™.

Published in Music for Grownups