Watch: BELL BIV DEVOE - "Run"Written by James Zahn
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I might be known as "The Rock Father" now, but let me tell you - I went through some years in the late 80s were I was really into New Edition and the various spin-off projects that its members embarked on, one of which is BELL BIV DEVOE. And I still dig 'em. Now, it's been around fifteen years since we've had new music from Ricky Bell, Michael Bivins and Ronnie DeVoe, but earlier this summer they emerged with a new track called "Run," and today they video hit the streets. Borrowing a sample from the Notorious B.I.G.'s "Hypnotize," which technically also samples Herb Alpert's "Rise" (the soundtrack to many visits to the grocery store as a child). The 90s nostalgia wave is real, the BBD makes a welcome return with this one - a clip that also pays tribute to RUN-DMC, and features a nod to their own "Poison" as well. Check it out...
James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.
He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers.
Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.
Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team, Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.
Learn more here.