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Monday, September 25 2017 15:15

I Hate Snapchat, Therefore I Do Not Like THE DARKNESS' New Music Video...

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I despise Snapchat on many levels, particularly in that it managed to convince millions of people that vertical video is acceptable. This is 100% false, and if video is presented in any format other than landscape (widescreen) or square (like an old tv), that is incorrect. Most folks wouldn't hang their television vertically because tall-and-skinny video is painful to watch. But, in an effort to capture the tainted eyes of those millions, Facebook and Instagram also went vertical via "stories," solidifying their Snapchat clones with filters as well. Why am I ranting about this again, you ask? Because THE DARKNESS has released a new music video for "Southbound Trains," and unfortunately it's done in a snapchat style... which means they've either got black bars on the sides, or have to place multiple vertical images next to each other to fill-out the properly-configured widescreen player. I love THE DARKNESS, but this is just annoying.

THE DARKNESS will release their latest album, PINEWOOD SMILE on October 6, 2017. For more on vertical video and why you should never use it, watch this video featuring my five-year-old daughter:

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

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