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Monday, June 25 2018 09:04

Watch This: First Trailer for "Pick It Up! - Ska in the '90s"

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Cool Kickstarter Features are promoted/sponsored looks at crowdfunding campaigns of note...

The 90s were a strange and wonderful time, and for me, the highlight of my personal music growth. While I've always considered myself to be "musically schizophrenic," the 90s are largely to blame - an era when grunge, industrial, the big band revival, nu metal and "third wave" ska came into play. The latter is being explored in a new documentary, Pick It Up! - Ska in the '90's, and film that's already building excitement by becoming fully-funded on Kickstarter in just 7 days (121% funded with 27 days to go, as of this writing). Check out the trailer and details below, and if you dig it - you can still get involved. They've opened up new perks and goals that will help the filmmakers craft the best film possible.

About the quick success of the crowdfunding campaign, Director Taylor Morden says, "I am overwhelmed by the amount of support and love we have seen from the ska community. It's really encouraging to see that we aren't the only ones who care about this music and this time. We have hit the goal and can now officially finish this movie and get it out! But it's just a start. The more we raise over the next 30 days, the better this movie will be! AND the faster we can get it done and out to the people who supported us. Again, THANK YOU THANK YOU THANK YOU!! It's an amazing time for ska music, we are just glad to be a part of it."

'Pick It Up!' aims to tell the story of 90's ska from a wide variety of points of view, including dozens of the key figures who lived it, such as members of The Mighty Mighty Bosstones, Reel Big Fish, No Doubt, and Sublime.

The documentary, a "love letter" to third wave ska, will delve deep into how the genre of ska evolved from its original Jamaican form, through British "two-tone" in the 80s, into an entirely new global thing in the 90's, when it became wildly popular for a brief moment in music history. From the early years of bands like No Doubt, Fishbone, The Toasters, Let's Go Bowling and Skankin' Pickle, to the massive radio success of The Mighty Mighty Bosstones, Reel Big Fish, and Save Ferris.

Morden and producer Rei Mastrogiovanni (both former bandmates in various ska bands, of course) have canvassed the world hitting up clubs, studios and music festivals, in a quest to chat face to face with the bands, promoters, record label executives, fans, and others who helped build the ska scene in the 90s. The list of interviewees is impressive and includes members of No Doubt, Reel Big Fish, Less Than Jake, Goldfinger, the Pietasters, Fishbone, Save Ferris, Let’s Go Bowling, Dance Hall Crashers, the Specials, Mustard Plug, the Toasters, Skankin' Pickle, Hepcat, the Slackers, Kemuri, Blink 182/the Aquabats, the Hippos, The Skatalites, Sublime and many more!

The film aims to showcase the underground DIY nature of the scene all over the world and how the push into the spotlight changed everything. Making this film in a similar DIY, independent manner feels fitting given the nature of the ska scene over the years.

Morden and Mastrogiovanni's goal is to tell this story as accurately as possible from as many points of view as possible, as it was a very different culture of ska music in New York than it was in Orange County or Tokyo.

Check out skamovie.com for more. For information on how The Rock Father™ can help promote your crowdfunding campaign, check this out.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and writes a regular Star Wars column - Transmissions from a Galaxy Far, Far Away for The Pop Insider. He also regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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