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In a single year in Texas, there was one person killed every two hours in a car accident, according to the Texas Department of Transportation. Unfortunately, when it comes to young children, their lives can be in danger even when the vehicle is not moving.

Drug overdose is the leading cause of accidental death in the U.S., with 52,404 lethal drug overdoses in 2015 but accidental pediatric heatstroke has become far too common, as well. Since 1988, 818 children have died from pediatric vehicular heatstroke, which occurs when a child's body temperature rises to 104 degrees Fahrenheit. As of October 2019, there have been 51 pediatric vehicular heatstroke deaths.

Published in Rock Father Rides

It's not often that I get fully behind a Kickstarter project, but there's one going right now that I really believe in and they could use your help! One of our favorite toys of the past year came from a small company in California that most people have never heard of: ReadySetz. Their Urban Playset (reviewed here) quickly became a favorite with my girls for imaginative play, and for me as an environment for action figure and toy photography. For their next endeavor, they're going out-of-this-world with a much-requested Space Base Playset. I mentioned it recently in my Star Wars column over at The Pop Insider, and since then I've been brought on-board to photograph one of the handmade prototype playsets. As with the Urban Playset, the girls and I were blown away - so I can't wait to get our hands on an actual, fully-realized production model down the line. As of this writing, the clock is ticking and they're just shy of the halfway mark with just 10 days to go. Similar to when Hasbro crowdfunded their massive Jabba's Sail Barge earlier this year, the ReadySetz Space Base is seeing a slowdown in backers, so my fingers are crossed that we'll see an uptick here in the final days. By my math, they'll need to see another 250 pre-orders of the $65 large playset to meet their all-or-nothing funding goal. These sets are MADE IN THE USA and offer a durable, eco-friendly, easily-stored fold-flat design that's a perfect play space for all of your space-themed figures and vehicles! Will you back the base?

Cool Kickstarter Features are promoted/sponsored looks at crowdfunding campaigns of note...

Storyball, a revolutionary and award-winning, interactive smart ball that encourages children to keep active and playful, launches today. Using screen-free technology, sound cues, haptic feedback, and A.I. machine learning, Storyball engages a child in active, educational and stimulating play. The Kickstarter campaign, which is being managed by the Launchpad Agency, launches today and has a funding goal of $30,000 USD (it's halfway there as of this writing). 

Cool Kickstarter Features are promoted/sponsored looks at crowdfunding campaigns of note...

The 90s were a strange and wonderful time, and for me, the highlight of my personal music growth. While I've always considered myself to be "musically schizophrenic," the 90s are largely to blame - an era when grunge, industrial, the big band revival, nu metal and "third wave" ska came into play. The latter is being explored in a new documentary, Pick It Up! - Ska in the '90's, and film that's already building excitement by becoming fully-funded on Kickstarter in just 7 days (121% funded with 27 days to go, as of this writing). Check out the trailer and details below, and if you dig it - you can still get involved. They've opened up new perks and goals that will help the filmmakers craft the best film possible.

Published in Music News

Will you help to #SaveToysRUs? No matter what your take on it, most will agree that the saga of Toys "R" Us is nothing short of historic. With each new day, new information comes forth, and much of it is absolutely unprecedented. Today brings a new chapter as Isaac Larian, CEO of MGA Entertainment, Inc. (MGAE), one of the world's leading privately held toy and entertainment companies and the folks behind favorites like L.O.L. Surprise!, Little Tikes, Project Mc2, Num Noms and more has announced a GoFundMe campaign aimed at saving the iconic toy retailer Toys"R"Us. A crowdfunding effort to save a retailer is a unique proposition for sure, and Larian and various investor associates have already given the campaign a jump-start with personal contributions over $200 million toward a lofty $1 billion goal, which would be used in the formulation of a bid to acquire all or some Toys"R"Us assets through the bankruptcy process. This is a separate endeavor from the previously-reported bid that Larian and his group placed toward the operations of Toys "R" Us Canada. If you're interested in getting involved, I'm sharing the full details on the campaign here on The Rock Father™ Magazine, as provided this morning via press release from Larian.

At the 115th North American International Toy Fair in New York City, I was in the room for the February unveiling of Hasbro's first-ever HasLab project - a crowdfunding effort meant to bring to life one of the most-requested Star Wars toys of all-time: Jabba's Sail Barge (The Khetanna). While I support the idea of this project and the methods behind it, I have questioned whether this particular toy is being produced 30 years too late, as the $500 price tag put it firmly in the collector realm. Additionally, it needs a minimum of 5,000 backers by April 3 to become a reality, and as of this writing they're still 2,000 away from that mark with 13 days to go. I've been saying that this is something special that needs to get in front of a different audience - not necessarily those who collect Star Wars toys regularly, but those who might be looking for one high-end piece to display, possibly for an office or theater room. With a photo debut on EW this morning, that may have finally happened, but my friends at Hasbro just sweetened the deal. They just provided me with a timelapse video showing the prototype being painted, along with a full gallery of photos (see them on The Rock Father™ Facebook page). Check out the video below, and if you want this to become a reality, hit up the HasLab website and #BackTheBarge!

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