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Sunday, March 20 2011 00:00

TRUSTcompany - DREAMING IN BLACK AND WHITE (Album Review)

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With a quick rise and fall marked by a pair of Geffen-released albums, Alabama'sTRUSTcompany quickly dropped off the mainstream radar, announcing a hiatus in the Fall of '05. Six years later, the band is back with their first album for eOne Music. If you dug TRUSTcompany during their fast burn in the early 2000's, you may love their new album, DREAMING IN BLACK AND WHITE. It's exactly what I would've expected their third album to sound like, circa 2006.

Like many of their radio-rock peers, TRUSTcompany seems to be sticking with a dated formula of releasing an album that's half killer, half filler. The easy choices for singles are stacked at the front of the record, with the back half packed with forgettable songs that could've been mix-and-matched with those of countless other bands. "Heart in My Hands," and "Reverse and Remember," should be around for a bit, while "Stumbling" is the kind of  ballad that could easily lead to the creation of  future cast members for MTV's 16 and Pregnant. The rest is really average fare.

In a lot of ways, the return of TRUSTcompany is a lot like when someone wakes up from a coma. They haven't changed, but the world around them has moved on. Unfortunately, someone has to tell them what's up.

Rating: 3/5

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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