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Tuesday, May 08 2012 08:14

OTHERWISE - TRUE LOVE NEVER DIES (Album Review)

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Having caught their recent video for 'Soldiers,' Las Vegas band OTHERWISE wasn't exactly at the top of my 'must-listen' list. But, after a special request came in for me to give their new album TRUE LOVE NEVER DIES a spin, I figured it couldn't hurt. The problem is, that uncanny feeling of 'Haven't I heard this before?'

OTHERWISE is a talented group of musicians, no doubts there, but from the first proper song, "Die For You," I felt that I was listening to a TRAPT tribute band. Seriously, 'Vegas Girl' is the cliche "bad girl" song that everyone has from HINDER to NICKLEBACK to THEORY OF A DEADMAN to MY DARKEST DAYS and everyone going back to MOTLEY CRUE has pounded into the ground (perhaps, literally). There's just nothing new here, which makes for a very short "review."

OTHERWISE will likely find much success at "modern rock" and "active rock" radio, and I can already sense that they'll be quite the fixture on package tours and radio station "Rock Fests" for the forseeable future. It's just a little bland for my tastes, and purely 'average.'

2half
The Rock Father Rating: 2.5 out of 5 Stars 

FTC Disclosure: A Digital Copy of OTHERWISE - TRUE LOVE NEVER DIES was provided to The Rock Father for review consideration by Century Media Records. 

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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