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I must be getting soft this week. Three Kickstarters in seven days, and I usually don't post Kickstarter projects at all (largely because once I do a post, ten more people come at me with their hands out for coverage, and most of them suck), but there have been some good things popping up lately. One example is LiddUp, a cooler with built-in LED lighting... like a refrigerator. Seems like a simple, no-brainer of an idea... but it goes deeper. Featured this past week on ABC's SHARK TANK (where the creators did score a deal), a Kickstarter is up*, and there's no better overview of the product than the video by Jayson Sandberg and Taylor Gwiazdon.