Thursday, June 15 2017 13:25

It's Official - ABC's THE TOY BOX is coming back for Season Two...

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It wasn't necessarily a secret (in fact, I mentioned here that it was in-development), but ABC's THE TOY BOX is coming back for a second season. The network made it official today, announcing on Instagram that production is underway and that some "brand new toy inventions will be unveiled soon" 


You heard it here first! The second season of @TheToyBox is underway and brand new toy inventions will be unveiled soon!

A post shared by abcpublicity (@abcpublicity) on

The first season of the 8-episode competition series wrapped in May, with three toys making it to the shelves at Toys "R" Us via Mattel, one of the series' producers.

Art Splash 3D Liquid Art, the Sweet Shaper (formerly Candy Krusher and Toot Sweet) and the Noisy Persons card game are all available now both in-store or online at https://www.toysrus.com/toybox

But wait, there's more! THE TOY BOX is going international, with Canadian and British versions of the series in-development. No word yet on if toys from those series' will make it into U.S. stores, but since play knows no bounds, it's hard to imagine international borders keeping a good toy down. Stay tuned for more details as I have it!

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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