Thursday, June 15 2017 13:25

It's Official - ABC's THE TOY BOX is coming back for Season Two...

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It wasn't necessarily a secret (in fact, I mentioned here that it was in-development), but ABC's THE TOY BOX is coming back for a second season. The network made it official today, announcing on Instagram that production is underway and that some "brand new toy inventions will be unveiled soon" 


You heard it here first! The second season of @TheToyBox is underway and brand new toy inventions will be unveiled soon!

A post shared by abcpublicity (@abcpublicity) on

The first season of the 8-episode competition series wrapped in May, with three toys making it to the shelves at Toys "R" Us via Mattel, one of the series' producers.

Art Splash 3D Liquid Art, the Sweet Shaper (formerly Candy Krusher and Toot Sweet) and the Noisy Persons card game are all available now both in-store or online at https://www.toysrus.com/toybox

But wait, there's more! THE TOY BOX is going international, with Canadian and British versions of the series in-development. No word yet on if toys from those series' will make it into U.S. stores, but since play knows no bounds, it's hard to imagine international borders keeping a good toy down. Stay tuned for more details as I have it!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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