Watch: The New Trailer for Zach Braff's ABC Comedy "Alex, Inc."

Tuesday, January 09 2018 14:18

Watch: The New Trailer for Zach Braff's ABC Comedy "Alex, Inc."

Written by James Zahn

My wife is a massive fan of Zach Braff. That said, I almost felt bad when I was introduced to Mr. Braff at a dinner in Los Angeles two years ago and she wasn't there. In another adventure fit for a book I should probably one day write, I was dining with Larry King (we shot footage for a pilot together!) at Craig's, and over in a corner booth sat Zach Braff, Kate Hudson, and another gentleman whose name I missed. Larry says to our table "Do you like Zach Braff? Let me introduce you..." before leading the group over there for a nice conversation. I've never told that story online before, but it seems appropriate now since we've got the trailer for Alex, Inc., a new ABC series that's executive produced by, directed by and starring Zach Braff.

Based on Alex Blumberg’s successful podcast StartUp, comedy series Alex, Inc. is all about the things that happen – the good, the bad and the ugly – when a journalist and family man quits his job to start his own company. He quickly discovers it’s going to be a lot harder than he thought.

The series stars Zach Braff (Scrubs) as Alex Schuman, Michael Imperioli (The Sopranos) as Eddie, Tiya Sircar (Star Wars Rebels) as Rooni Schuman, Hillary Anne Matthews as Deirdre, Elisha Henig as Ben Schuman and Audyssie James as Soraya Schuman.

Matt Tarses is executive producer and writer. In addition to his role in front of the camera, Zach Braff is executive producer and director. John Davis and John Fox are executive producers from Davis Entertainment, as are Alex Blumberg, Chris Gilberti and Matt Lieber (Gimlet Media) in association with Sony Pictures Television and ABC Studios.

Premiering on Wednesday, March 28 at 8:30/7:30c.

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James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance. Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and writes a regular Star Wars column - Transmissions from a Galaxy Far, Far Away for The Pop Insider. He also regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers.

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team, Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here.

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