Straight out of the American International Toy Fair in New York City comes news that MGA Entertainment, Inc. and Nickelodeon have partnered to launch 52 episodes of the animated preschool series LALALOOPSY. Set to debut this Spring on Nickelodeon, this new series is based on the popular Lalaloopsy line of toys.
According to the Press Release, the series produced by MGA Entertainment and Moonscoop Productions "celebrates diversity, friendship and teamwork and features the original eight Lalaloopsy™ characters including Crumbs Sugar Cookie™, Mittens Fluff 'n Stuff™, Bea Spells-a-Lot™, Pillow Featherbed™, Jewel Sparkles™, Peanut Big Top™, Spot Splatter Splash™, Dot Starlight™ and all of their friends. The characters magically came to life when their last stitch was sewn, with personalities based on the fabrics that were used to make them."
"Kids adore the Lalaloopsy line and will now be able to engage with these characters in a whole new way when we bring them to life on TV for the first time. The Lalaloopsy world is filled with magic and surprises that will delight preschoolers while teaching important lessons about teamwork and friendship."Teri Weiss, EVP of Production and Development, Nickelodeon Preschool
"Lalaloopsy is a major, growing global brand. Besides toys, Lalaloopsy has attracted over 200 blue chip licensing partners such as Activision, Scholastic, Fab, to name only a few. We are delighted to partner up with Nickelodeon, the greatest kids TV brand in the U.S. to air this outstanding series based on an award-winning brand. The series is certain to fuel the brand to new heights."Isaac Larian, Chief Executive Officer of MGA Entertainment
Expect more news on Lalaloopsy in the near future. Check back with The Rock Father for updates.