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Starting with a preview post in which I took an early look at the series alongside Mentor and Pixar Consumer Products Creative Director Jen Tan (read it here), each week for the past two months, I've been following ABC's THE TOY BOX. Last night, the eight-episode competition series wrapped it's first season, with hopeful toy inventors vying to have their creations produced by Mattel, and the winning toy to be sold exclusively at Toys "R" Us. If you pay attention to details like episode production numbering, you may have noticed that THE TOY BOX aired out of order, which is something easy to do with series' that don't carry a narrative. In this case, THE TOY BOX played with audience anticipation by introducing two important entries in episode 106 - which actually aired as episode 7, the final episode before the grand finale. Now, the judges - Sophia Grace Brownlee (“The Ellen Degeneres Show”), Aalyrah Caldwell (“Uncle Buck”), Toby Grey (“The Unexpected John Cena Prank”) and Noah Ritter (“The Ellen Degeneres Show”) - have spoken, and a winner has been crowned. As of today, the winner is available at Toys "R" Us, but that's not the only toy from THE TOY BOX that's hitting shelves this year. In fact, one popular finalist has a link to the past... specifically, Mattel's past, and now it's coming back. 

For the past two months, I've been following ABC's THE TOY BOX, an eight-episode competition series in which independent toy inventors battle it out for a chance to have their creations produced by Mattel, with the winning toy to be sold exclusively at Toys "R" Us. Starting with a preview post in which I took an early look at the series alongside mentor and Pixar Consumer Products Creative Director Jen Tan (read it here), each week I've been sharing previews of what's to come on Friday night. As someone who writes about and reviews toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff, and that's why THE TOY BOX has held such a personal appeal. In fact, over the course of the series, a few products pitched to me in early development (as far back as January of 2014) have popped up on the show. Now comes the final Friday - a double-dose of THE TOY BOX, starting with the seventh episode and ending with the final round. On Saturday morning, Toys "R" Us will become the destination to pick up the winning toy. Here's a preview...

Published in Movies, TV and More

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week five toys below...

Published in Movies, TV and More

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week five toys below...

Published in Movies, TV and More

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. With that, I've been digging ABC's THE TOY BOX, in which independent toy creators find themselves vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out a preview of the week four toys below...

Published in Movies, TV and More

As someone who writes about toys often (both here at The Rock Father™ Magazine and also over at The Toy Insider), I see a lot of new stuff. It's also very common for toymakers to send me pitches either for feedback, or in hopes that I will review them or cover their crowdfunding efforts. Tonight marks the second time that something once pitched to me shows up on ABC's THE TOY BOX, with Emotiplush (emailed to me during a crowdfunding run in 2014) vying for the attention of the judges in hopes of being crowned champion. At the end of the 8-week series, the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us. Check out all of the week three toys below...

Published in Movies, TV and More
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