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This special look at #TheToyBox is presented in collaboration with ABC and The Rock Father™.

Despite the fact that most American homes have toys in them (even those that are sans-kids), the general public still seems to know fairly little about the toy industry and how it works. Each year, thousands of toys hit the market, and for every one that makes it from development to production, there's dozens more that have been pitched and failed. While most toymakers have in-house development teams, a good portion of new toys are developed by independent inventors or design studios who turn around and either sell or license their creations to one of the major companies. As a toy reviewer myself, I see a ton of toys come into The Toy Testing Facility at Rock Father HQ™ each year, and I'm always on the lookout for current and upcoming trends in play (I'm also on the Parent Advisory Panel for The Toy Insider and have served as a Play Influencer for the Chicago Toy & Game Fair). That said, when ABC invited me to take an early look at their new competition series, THE TOY BOX (premiering TONIGHT, FRIDAY, APRIL 7 from 8:00–9:00 p.m. EDT on ABC), I was intrigued - especially since I was able to see it in the screening room at Pixar Animation Studios with Jen Tan, Creative Director of Consumer Products for Pixar - a mentor on the show. The premise: Toy inventors present their concepts to a group of mentors and a panel of judges (kids!) with an ultimate goal of making it to the finals, where the winning toy will be produced by Mattel and sold exclusively at Toys "R" Us immediately following the season finale. 

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