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As of this writing, the 115th North American International Toy Fair hasn't even opened its doors yet, but toymakers are getting out in front of things with a ton of pre-show reveals. One of the latest is from IAmElemental, dropping the curtain on their newest female action figure: the Series 2/Wisdom Warrior Core Power Figure, inspired by Alexandrian STEM pioneer Hypatia.  Announced earlier this month, the latest offering joins IAmElemental's groundbreaking line of female action figures designed specifically for children.  The strong, healthy female figures invite girls and boys to develop their character by playing with “The Elements of Power.”  The company’s Series 1/Courage figures, modeled on Joan of Arc, were launched on Kickstarter to worldwide acclaim in 2014.  Series 2/Wisdom followed in 2016, with ancient Alexandrian STEM pioneer Hypatia as the muse. 

The North American International Toy Fair is fast-approaching, and those in attendance February 17-20, 2018 can get their first-look at the latest character from IAmElemental, creators of the first female action figures designed specifically for children. The company is set to debut their latest Series 2/Wisdom Warrior Core Power action figure at Booth #5207 - this one inspired by Alexandrian STEM pioneer Hypatia.

The Jim Henson Company, who has recently and quite disappointingly been attempting to recruit writers and bloggers* into an unpaid promotional program called "The Jim Henson Family Hub" aka "The Hubbub," is following-up their rights-grab "contest" to design a new creature for their forthcoming Labyrinth series (the "winner" receives a measly pittance of just $500 in exchange for the rights to their creation) with the announcement of a new series based on the popular female action figures by IAmElemental.  Henson's recent shortcomings aside, IAmElemental is a fantastic toy line - one of our favorites here at Rock Father HQ, and the announcement of a series is great news. I'm really looking forward to seeing what they'll do with this, and very happy to see the work of IAmElemental's Julie Kerwin and crew being recognized!

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The team over at IAmElemental has been doing some fantastic things, most notably being the first to bring new elements of play to an under-served market with the launch of their first wave of female action figures designed specifically for girls (and boys). While they'd been on my radar for awhile thanks to my friend Drew, I finally got some hands-on time with IAmElemental during the Sweet Suite portion of Blogger Bash back in July. An early pick in my 2016 Holiday Wish Guide (launching soon), today came word that IAmElemental is bringing its superheroes into the fight against pediatric cancer in support of Childhood Cancer Awareness Month. The company's popular Courage Core Power female action figures – modeled on Joan of Arc and embodying Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence and Fear – are being deployed to comfort and inspire children and their families affected by these devastating diseases.

 

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