The Jim Henson Company, who has recently and quite disappointingly been attempting to recruit writers and bloggers* into an unpaid promotional program called "The Jim Henson Family Hub" aka "The Hubbub," is following-up their rights-grab "contest" to design a new creature for their forthcoming Labyrinth series (the "winner" receives a measly pittance of just $500 in exchange for the rights to their creation) with the announcement of a new series based on the popular female action figures by IAmElemental. Henson's recent shortcomings aside, IAmElemental is a fantastic toy line - one of our favorites here at Rock Father HQ, and the announcement of a series is great news. I'm really looking forward to seeing what they'll do with this, and very happy to see the work of IAmElemental's Julie Kerwin and crew being recognized!
The team over at IAmElemental has been doing some fantastic things, most notably being the first to bring new elements of play to an under-served market with the launch of their first wave of female action figures designed specifically for girls (and boys). While they'd been on my radar for awhile thanks to my friend Drew, I finally got some hands-on time with IAmElemental during the Sweet Suite portion of Blogger Bash back in July. An early pick in my 2016 Holiday Wish Guide (launching soon), today came word that IAmElemental is bringing its superheroes into the fight against pediatric cancer in support of Childhood Cancer Awareness Month. The company's popular Courage Core Power female action figures – modeled on Joan of Arc and embodying Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence and Fear – are being deployed to comfort and inspire children and their families affected by these devastating diseases.