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HASBRO's G.I. JOE and TRANSFORMERS lines are legendary. For a kid like me (I'm 36), the combined punch of the original animated series' and the seemingly never-ending stream of new toys made a major impact. Throw in a third factor - the monthly comic books published by MARVEL - and the adventure was truly a transmedia experience before "transmedia" was even a word. With no VOD, DVD, BD or even VHS (for us), the troops of COBRA and 'JOE would find their battles fought regularly via imagination, with our backyard swingset (the old "T" shaped variety) standing in for G.I. JOE headquarters and Cobra's TERROR DROME. Occasionally, there would be crossovers... with representatives of the Autobots and Decepticons joining the skirmish (with an occasional STAR WARS figure, too).

Last month, the team at Hasbro (NASDAQ: HAS) invited kids and fans of their TRANSFORMERS line to help in crafting an all-new character through their "Fan Built Bot" promotion. Round One has completed, and the Second and Final Round of Voting is now in effect. This all-new character will be revealed at the summer's San Diego Comic-Con (SDCC), after which it will become a permanent fixture in the world of TRANSFORMERS with a place in the TRANSFORMERS: Thrilling 30 line of toys in 2014.

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