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Today is THE day for big Star Wars news out of Hasbro, and it's surprisingly happening just a little bit earlier that expected. With the 115th North American International Toy Fair taking place February 17-21, 2018 (The Rock Father™ will be there!) Hasbro is serving-up some sneak previews of product that is expected to be on-display during a special event that they're holding this Saturday (I'll be in the house for that as well). Of particular interest here at Rock Father HQ is the continuation of the classic 3¾" Star Wars action figure collection, and the latest line refresh will be for Lucasfilm's Solo: A Star Wars Story. Revealed today are a handful of new action figures, along with the Force Link 2.0 technology, and the awesome Kessel Run Millennium Falcon. For the latter, there's a little bit of "spoiler" territory involved, which is both awesome, and yet not completely unexpected given the fact that the Falcon is a very old ship that tends to change in appearance based upon the tastes and care of its owner.

The 2018 edition of the annual North American International Toy Fair is about to get underway in New York, and ahead of that, Hasbro is rolling out some early reveals prior to dropping the curtain at the show. On Saturday, February 17, 2018, I will be in the house for Hasbro's fan media event in NYC, and while we await news from there, here's a look at the first four characters to officially be revealed from Solo: A Star Wars Story as presented as Star Wars: The Black Series super-articulated 6" action figures.

It's the smallest gap ever between Star Wars movies - a December release for Star Wars: The Last Jedi followed by the "standalone" Solo: A Star Wars Story less than six months later. While we know that Lucasfilm doesn't like to market their films on top of one another, it's almost unheard of to debut a first-look just four months ahead of a new release, but that's exactly what's happened here... and I don't mind it. During Super Bowl LII, many (like myself) weren't tuning in to see the Philadelphia Eagles defeat the New England Patriots - they were tuning in for the rumored first-look at footage from Solo. That was a promise quickly delivered on, and with that 45-second teaser came another one... "Trailer Tomorrow." That day has come, and after a debut on Good Morning America, here's the full teaser trailer for Ron Howard's Solo: A Star Wars Story!

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After weeks of rumors and Lucasfilm staying mum on the subject, the world got their first-look at SOLO: A STAR WARS STORY during Super Bowl LII. The 45-second teaser has ignited social media, setting the stage for the full trailer debut on Monday, February 5, 2018 on ABC's Good Morning America. Here's your first-look at our next visit to a galaxy far, far away...

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Thursday, January 18 2018 08:38

2018 Disney Preview: SOLO: A STAR WARS STORY

2018 Disney previewPreview Coverage of the 2018 Motion Picture Slate from The Walt Disney Company...

If it has "Star Wars" in the title, it's a safe bet that it's at the top of my personal "must-see" list, and that's certainly the case for SOLO: A STAR WARS STORY, the latest of the "stand-alone" Star Wars films. While the toys have started to leak out there, not much else from Ron Howard's new film has been seen, but we do have an official synopsis now. Look for a full-length trailer coming soon...

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I've generally stayed away from posting "leaks" of any kind here on The Rock Father™ Magazine, but as we approach the release of what will be the fourth Star Wars film of the new era, it's time to say something about how the merchandising is being handled for my favorite franchise. Starting with the 2015 release of Star Wars: The Force Awakens, new Star Wars merchandise has been unleashed during a promotional blitz that's been a street-dated affair. Force Friday was followed by Rogue Friday for the 2016 release of Rogue One: A Star Wars Story, which was followed by Force Friday II ahead of 2017's Star Wars: The Last Jedi. Now, we're staring down the May 2018 release of Solo: A Star Wars Story, and all signs are pointing toward a spring launch event for the tie-in gear. Now comes the first problem with this strategy...

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