Over the years, Hasbro's Transformers have appeared in other forms well beyond the typical realm of vehicles and beasts. Almost since the beginning, we've seen these Cybertronian warriors become consumer electronics like radios and cassette tapes, microscopes and even tablets. In the Michael Bay Transformers films, we even got to see them adopt forms like vending machines and toy cars. So what if there was an entire sub-race of Transformers that's always been hiding in plain sight? That's where Hasbro's new collection of Transformers BotBots come in - they're "mischievous little robots who came to life from everyday objects inside a shopping mall!" Officially launched today with a first-wave of 61 unique 1-inch characters to collect, this marks new territory as the Transformers enter the micro-collectibles craze, but like all Transformers, the characters change from an ordinary object into a little robot in just 3-5 easy steps. Check out all the details below, and see a full product gallery on The Rock Father™ Facebook Page.
The unboxing phenomenon continues to grow and with no signs of slowing down, toymakers are becoming more innovative in finding new ways to bring the elements of surprise and discovery home. From Moose Toys, makers of Shopkins and The Grossery Gang, comes Treasure X, - "the ultimate unboxing experience!" Combining several play patterns into one all-new experience, Treasure X gives kids the opportunity to rip, dig and fizz their way through 10 layers to discover the secrets hidden within - and there's a chance to find real gold-dipped treasure! It's excavation, unboxing, sensory stimulation, action figures and surprise play all in one, and ahead of the national debut of Treasure X in the U.S., The Rock Father™ and Moose Toys have teamed-up to premiere the Treasure X movie trailer! A great toy lends itself to a great story, and today we've got your first-look!
As we race toward the end of 2017, one gift that always does well is the gift of entertainment. Movies always make a great stocking stuffer, and DESPICABLE ME 3 is one that'll be a hit with the entire family. The #1 animated comedy of the year is available now on Blu-ray Combo Pack, DVD and Digital HD, packed with bonus features and a new original Mini-Movie, The Secret Life of Kyle. There's also a Best Buy Exclusive Steelbook that puts all the great features into a limited-edition collectible package.
It was in the fall of 2016 that Whiffer Sniffers first hit my radar - scented, collectible backpack clips in fun character shapes. Taking their design cues from the scratch-n-sniff craze of the 1980s (they even released some stickers to go along with that), Whiffer Sniffers are still going strong and their fanbase is growing. With their Series 5 in stores now for holiday 2017, families can be on the hunt for a fresh assortment of awesome characters that make perfect stocking stuffers!
I first highlighted World's Smallest as a Holiday Wish Guide™ pick last year, and after seeing them continue using their mysterious shrink ray to zap other classic toys into miniature size, I'm also calling them out for 2017. After tackling more "simple" items like Mattel's Hot Wheels, the Fisher-Price Little People School Bus, Polaroid Camera and Hasbro's legendary G.I. Joe, now they're cranking up the shrink ray for a more difficult project... electronic games. If you recall the old Mattel Electronics handheld games of the late 1970's, you're on the right track. While their full-size counterparts were reproduced by The Bridge Direct not long ago, now the classic Electronic Football, Electronic Baseball and Electronic Basketball have been brought down to palm-size by Super Impulse under their "World's Coolest" moniker.
When it comes to the breakout toys of 2017, Fidget Spinners are serious business. What started as one thing expanded into an entire category of Fidgets - divisive as to whether they're toys, tools or just a fad that will eventually go the way of the Pog. For now, they're still hot, and the folks at Zuru Toys have some of the highest-quality offerings out there, and they recently sent us some for review. Bringing iconic superheroes into the mix, they've licensed characters from DC Comics and Marvel, bringing them together for a colorful collection of Fidget Spinners and Fidget Cubes - the original Fidget Cubes as developed by Antsy Labs!