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It's almost Halloween, and finally those long-awaited Super Monsters toys are coming! I gave you your first-look at the prototypes from Toy Fair back in March, and now Hasbro's Playskool is getting ready to unleash these super-cute monsters ahead of the Season Two Premiere on Netflix, which arrives alongside a new mini movie - Super Monsters Save Halloween - on October 5th. On a recent visit to Target, my wife and I happened to find the first piece of Super Monsters merch in the wild - a Halloween-themed t-shirt that unfortunately only came in toddler sizes. The toys, however, are recommended for ages 3 and up, but I see a bigger audience here - not just for kids, but also grownups who love Halloween and all things spooky! Take a look at some of what's up for pre-order via my associate, Amazon, right now...

It was nearly two years ago that I first mentioned  SUPER MONSTERS here in the virtual pages of The Rock Father™ Magazine, and last Halloween it came roaring onto Netflix, where it became a surprise hit of the spooky season. It's become a common thing that I've heard both here at Rock Father HQ and echoed among other parents when a show becomes a hit seemingly out of nowhere... "are there toys?" With Super Monsters, the answer is now a big YES, and thanks to Hasbro, a new collection of Super Monsters toys will be hitting retail just in-time for Halloween 2018. While these toys are bound to delight preschoolers and small children everywhere, I'm predicting that these will see some big crossover success with certain grownup collectors as well. Fans of the Universal Monsters, classic horror films, Halloween enthusiasts and even those who were big into Monster High are gonna dig these - and I've seen similar enthusiasm around another recent property, Disney Junior's Vampirina. At the 115th North American International Toy Fair in New York City, I got a first-hand look at the prototypes for the new Super Monsters toys, including their School Bus (which was sculpted in clay)!

The Netflix Original Series SUPER MONSTERS was an immediate hit upon its debut last fall, just in-time for Halloween. One looming question (and several of you have asked) is "will there be any Super Monsters toys?" As of today, I can answer that question with a hearty YES! Ahead of the 115th North American International Toy Fair in New York, Hasbro today announced that it has reached "an agreement in principle" with Netflix to create play experiences for kids under its PLAYSKOOL brand, based on Netflix’s original preschool series, Super Monsters. I don't have pictures just yet (hopefully I'll see some of these toys this weekend), but for now here's the details via the official announcement...

Netflix Stream TeamIt was just about a year ago when I first mentioned Super Monsters, a new series geared toward the preschool (and a bit older) set in which the children of monsters learn to navigate the social waters while coming to grips with their powers. Think Monster High, but in preschool - with a bit of that PJ Masks daytime/nighttime vibe, and you're on the right track. Now, just in-time for Halloween, the first season of Super Monsters has made it's debut as a Netflix Original Series, and straight out of the gate it's a good one. 

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THE ROCK FATHER is a member of the Netflix #StreamTeam:

My friends at Netflix (officially the world’s leading Internet TV network) are continuing their commitment to kids and family entertainment with today's announcement of six new original animated shows that provide best-in-class storytelling for kids of all ages. The new series (LEGO Elves,The Hollow, Kibaoh Klashers, Robozuna, Treehouse Detectives and Super Monsters) will take viewers on wild rides and enchanting adventures that are sure to captivate young audiences everywhere. Check out details on all the new series' below!

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