When The Emoji Movie arrived in theaters this past summer, most mainstream critics weren't exactly kind to it. In fact, there was already some negative buzz swirling around it since it was first announced - and even I questioned just how, exactly, Sony Pictures was planning to execute a feature film based on the characters than live within our phones. Thing is, that's exactly what they did - with filmmaker Tony Leondis crafting a tale of a world that literally exists inside of our devices, connecting everyone. Emojis have been everywhere these past few years, and The Emoji Movie gives them purpose, because even those who openly detest the creatures who evolved from emoticons, now harbor them within their purses or pockets every single day. Thing is, this isn't a movie for grownups, but very much a tale for tech-obsessed kids, which is always something of a double-edged sword here in our house.
After making some waves with audiences this summer, Sony Pictures' THE EMOJI MOVIE has come home on Digital HD, Blu-ray and DVD. While I'll post some more detailed thoughts in a formal review of the in-home release next week, suffice to say that The Rock Daughters loved it (we even had a themed birthday party back in August), and the appeal is lasting - just like the Emojis that inspired the film. For families looking to put an Emoji spin on Halloween, now you can with FREE PRINTABLES including a collection of EMOJI MOVIE Pumpkin Carving Patterns! Gene, Hi-5, Jailbreak, Poop and Smiler are all here, ready to add a friendly glow to your favorite gourds!
One of the biggest surprises this summer was that ahead of THE EMOJI MOVIE was an all-new HOTEL TRANSYLVANIA short. I had no idea that PUPPY was set in Dracula's world, and that's a good thing as the kids were really surprised when we screened it at the birthday party for our oldest "Rock Daughter." Now, with an animated series airing on Disney Channel and a new feature film headed for theaters next summer, news has come into Rock Father HQ that Sony Pictures Consumer Products has partnered with Jazwards to develop a Hotel Transylvania toy-line, while Simon & Schuster Children's Group, Papercutz Comics and Bendon Publishing, will create a range of books inspired by the film franchise and new television series. The goodies will begin hitting stores leading up to the release of Sony Pictures Animation's HOTEL TRANSYLVANIA 3, in which Mavis surprises Dracula with a family voyage on a luxury Monster Cruise Ship -- the first time the characters will venture outside of the hotel.
Sony Pictures' THE EMOJI MOVIE has lost its initial tagline (it was announced as The Emoji Movie: Express Yourself), and that's just fine since it's probably best to keep things simple. Today the full trailer for the new film has arrived, and it's our first real look at what to expect when THE EMOJI MOVIE hits theaters on July 28. So what does a feature film based on the icons that live within your phone look like? Sorta like a kid-friendly Sausage Party. Check it out...