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It was about a year and a half ago when Hasbro laid out their public plans to build a "cross-property interconnected onscreen universe featuring the brands G.I. JoeMicronautsVisionariesM.A.S.K. (Mobile Armored Strike Kommand) and ROM." In the comic world, IDW has already brought this to life with REVOLUTION, a crossover comic that also throws TRANSFORMERS into the mix, and at this year's San Diego Comic-Con, fans will be able to purchase the first toys based on the series in a massive "Mega-Set." This is right up my alley...

2017 marks the debut of HASCON - Hasbro’s first-ever family convention that’s taking place on September 8-10 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, RI. With the toymaker highlighting their own brands for the very first time in a convention atmosphere, many have been wondering what that will entail, in addition to how some of their licensed properties (Star Wars/Marvel) would be represented. In short, this event is looking to be massive. Heading into the weekend, Hasbro sent over the full details on their brand experience activities for Transformers, My Little Pony, Nerf, Magic: The Gathering, Dungeons & Dragons, G.I. Joe, Star Wars, Marvel and Play-Doh. Check them out below!

In Short: After five films, TRANSFORMERS: THE LAST KNIGHT closes the book on a decade on cinematic adventures from Michael Bay and Co., but blasts a door wide open for more Autobots & Decepticons yet to come...

It's been ten years since Michael Bay launched TRANSFORMERS into the live-action realm, his Steven Spielberg-produced 2007 epic arriving in theaters more than two decades after the animated classic, TRANSFORMERS: THE MOVIE hit theater screens back in 1986. As a kid who grew up on the original series and Hasbro toys that started with 1984's "Generation One," my excitement for Bay's film series was a given - and for the past decade I've been there, capping it off by attending the U.S. premiere of TRANSFORMERS: THE LAST KNIGHT, the fifth film in the series, and what's being touted as "The Final Chapter" for Bay's run on the franchise.

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On June 21, Paramount Pictures will bring Michael Bay's latest Cybertronian epic into theaters, with the release of TRANSFORMERS: THE LAST KNIGHT. Now, in the ramp-up to the film, one of the newest Transformers is heading out on a road trip, and you just might be able to meet him in a city near you! Sqweeks is an Autobot that transforms into a Vespa scooter, and before his ego gets too big, you can track him down for a selfie. Here's where the little guy will be in the weeks ahead...

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I still can't believe that we're a decade into Paramount Pictures' TRANSFORMERS franchise. For me, it started in an era pre-kids, and because of the first TRANSFORMERS movie, I ended up becoming a part of that history by voicing several characters in a short that aired on the late G4 Attack of the Show (check this IMDb listing for Starscream and scroll down - you'll find me). Now, I'm raising a pair of TRANSFORMERS fans, and judging from the new International Trailer for TRANSFORMERS: THE LAST KNIGHT, the latest film from Michael Bay just might be the best in the series - a chapter that completely changes things. Check it out...

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Autobot or Decepticon? For years my wife and I have had both sitting in our driveway - each of our cars displaying separate factions of Cybertronian allegiance. Which faction would you choose? That's what Hasbro wants to know, as that've just announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

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