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Monday, March 16 2015 23:07

Watch & Listen: ELSKA - "Too Much Junk" (featuring Mikael Jorgensen of WILCO)

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Shelley Wollert is back as "Elska," the Icelandic Musical Pioneer who is said to have discovered a new island of volcanic rock while traveling by iceberg. For her newest electro-pop jam (available on iTunes now), Elska is teamed with WILCO's Mikael Jorgensen and long-time collaborator Allen Farmelo as they put forth a simple message: you don't need much. While I appreciate the sentiment and hope that my girls will one day identify with it (it's important to understand the difference between needs and wants), it's always weird to think of an anti-materialistic message while I'm sitting here in the confines of Rock Father HQ... where I often feel that we have "Too Much Junk." Check out the new video below!

“Elska, the character, allows us to look at what it means to live on and off the grid. How we negotiate our relationship to technology is going to be one of the biggest challenges for the coming generations, and my fascination with that relationship seems inevitable as I look at the world around me.” Elska performer Shelley Wollert

Want more Elska? Check her out on Facebook!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

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