Thursday, April 17 2014 21:08

The Word of the Day...

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The Word of the Day Changes based on the promotion. The current list is...
  • MONDAY: Dasher
  • TUESDAY: Dancer
  • WEDNESDAY: Prancer
  • THURSDAY: Vixen
  • FRIDAY: Santa
  • SUNDAY: Krampus

What's hot in pop culture media for the family? Here's a selection of new and upcoming Kids & Family Music releases that you may want to check out. This list is updated regularly, so check back early and often! Please Note: These are affiliate links, because those sales help support the operation of this site. Product Descriptions provided by releasing companies unless otherwise noted (not reviews).

This Page is Being Updated and Revamped.

What's hot in pop culture media for grownups? Here's a selection of new and upcoming releases in Blu-ray and DVD that you may want to check out. This list is updated regularly, so check back early and often! Please Note: These are affiliate links, because those sales help support the operation of this site, and many descriptions have been provided and should not be viewed as "reviews."

This Page is Being Updated and Revamped.

What's hot in pop culture media for the family? Here's a selection of new and upcoming releases in Blu-ray, DVD, and in some cases, Digital Video, that you may want to check out. This list is updated regularly, so check back early and often! Please Note: These are affiliate links, because those sales help support the operation of this site. Product Descriptions provided by releasing companies unless otherwise noted (not reviews).


This Page is Being Updated and Revamped.

The HOLIDAY WISH GUIDE™ (Gift Guide) is evolving this year with a pretty big change: It will not include toys and games. For the best in toys and games, please check out The Toy Insider's 2019 Holiday Gift Guide, for which The Rock Father™ serves as Senior Editor.

Much like the paper catalogs of old, the annual Holiday Wish Guide™ has become a digital tradition the features items that families wish that they had. In past years, Holiday Wish Guide™ features have been enjoyed by hundreds of thousands of readers from the U.S. and around the globe. 

2019 Categories:

  • For the Home
  • Tech
  • Holiday Cheer
  • Food

Submissions for the 2019 HOLIDAY WISH GUIDE should be in by November 1, 2019.

Due to demand, late submissions will still be considered this year.

Send Pitches to: james [at] therockfather.com

When Submitting Material for Review: Please keep in mind that due to the volume of items received, coverage is not guaranteed. Items will be accepted into the Holiday Wish Guide™ at The Rock Father's sole discretion. This is entirely subjective and comes down to the decision of James Zahn.

So you've got a new crowdfunding effort going on Kickstarter, IndieGoGo or a similar platform? Very cool, and I'm glad you've thought of The Rock Father™ now that it's come time to promote it. Within the few years of doing this site, I'd heard from hundreds of eager crowdfunders looking for help in bringing exposure to their projects. Some that have been featured by The Rock Father™ have successfully met their goals, while many have not. By 2014, my experience as publisher of The Rock Father™ Magazine coupled with my previous editorial work led me to the conclusion that crowdfunding is not news.

No matter what the project, at the end of the day, approaching me to post a "news item" on your Kickstarter (or similar) effort is asking me to help someone that I don't know ask other people (my readers) for money. That said, my time is valuable, and going forward, all crowdfunding efforts will fall into the same general category of a "sponsored post" or "advertorial."

I will gladly consider featuring your project if it fits within what I usually do here on The Rock Father™, and if it's of interest to me. This is completely at my editorial discretion, which means that few will likely be given the opportunity to be featured in my virtual pages for a nominal fee (again, on a case-by-case basis). I do not feature many crowdfunding projects, and when I do, it needs to be something that I'm genuinely interested in first and foremost. 

If interested in submitting your project for potential coverage, please email james [at] therockfather.com. Again, an inclusion fee will be required.

Monday, December 30 2013 23:33

Submission Guidelines for The Rock Father Magazine

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Effective January 2019: As part of James Zahn's transition to Adventure Media and Events as Senior Editor of The Toy BookThe Pop Insider, and The Toy Insider, submissions for toys, games, movies and television projects can be directed to This email address is being protected from spambots. You need JavaScript enabled to view it. for coverage in those publications. For The Rock Father Magazine — music, auto, garden, lifestyle, tech, sports — please use This email address is being protected from spambots. You need JavaScript enabled to view it..

Please DO NOT send "follow-up" emails on press releases or review materials.

News Items and Pitches: The Rock Father™ Magazine focuses on Music & Lifestyle for Families that Rock. Submissions will be accepted in the categories of music, automotive (Rock Father Rides), home & garden, DIY, tech, fashion, food & drink, health & wellness, travel, sports entertainment, family events and Chicagoland local.

  • EVENT COVERAGE REQUESTS: Please note that THE ROCK FATHER is based in Northern Illinois, about 50 miles outside of Chicago. 
  • Crowdfunding efforts including Kickstarter and IndieGoGo projects are no longer considered "news," and are now considered to be advertorial in nature. For information on getting your crowdfunding effort covered on The Rock Father, please click here.
  • GUEST POSTS: THE ROCK FATHER does not accept guest posts.
  • INTERVIEW REQUESTS: With very rare exception, we are not currently conducting interviews or seeking interview subjects.

Review Materials: For physical items email james [at] therockfather.com for a mailing/shipping address. With certain exceptions (such as vehicles that are on loan), review materials will not be returned. 

Music: We are not currently reviewing music.

When Submitting Material for Review: Please keep in mind that due to the volume of items received, coverage is not guaranteed. Follow-ups on news submissions and review materials are not necessary and are strongly discouraged.

Monday, December 30 2013 23:33

Advertising on The Rock Father:

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If you're here, I'm thrilled that you're considering advertising with The Rock Father.

Since 2011, as my site has grown, so have the opportunities to work with select advertisers, brands and partners. While basic display advertising is certainly available in a variety of standard sizes and options, custom campaigns are also available.

Beyond the standard, The Rock Father is interested in creating engaging, original sponsored content. This includes sponsored posts, advertorials, contests, giveaways, sponsored tweets and social media actions, video creation, commercials... anything we can come up with that will be a benefit to my readers and your company.

The Rock Father is proud to have worked with the following companies (and more):

Kids & Family:
  • American Greetings/Cardstore
  • Baby Center
  • Boba Baby
  • Boogie Wipes
  • Bright Star Kids
  • BuySeasons/BuyCostumes
  • Chuck E. Cheese's
  • Costume Express
  • Disney
  • Elo Pillow
  • gDiapers
  • Gurnee Mills (A Simon Center)
  • Hallmark
  • Hasbro
  • Hub Network
  • Huggies
  • Huggies Pull-Ups
  • Hylands
  • LEGO
  • Mattel
  • MEGA Brands
  • Portable North Pole
  • RUUM: American Kid's Wear
  • Spin Master Toys
  • Sports Illustrated Kids
  • Sprout
  • Step2
  • Toy State
  • Costume Express
Automotive/Rock Father Rides:
  • Chevrolet
  • Enterprise Rent-A-Car
  • Feld Motorsports
  • General Motors
  • GMC
  • Hankook Tires
  • Hot Wheels
  • KIA Motors America
  • Mazda
  • Mitsubishi
  • Subaru
  • Turtle Wax
  • Walmart Automotive
Food and Beverage:
  • 5-Hour Energy
  • Annie's Homegrown
  • Applebee's
  • Celestial Seasonings
  • Dole
  • Dunkin Donuts
  • Folgers
  • General Mills
  • International Delight
  • The J.M. Smucker Company
  • KIND Snacks
  • KRAFT Foods
  • National Frozen & Refrigerated Foods Association
  • Pop Secret
  • Red Robin
  • Sara Lee
  • Silk AlmondMilk
  • Snyder's of Hanover
  • Starbucks
  • Tombstone Pizza
  • Wild Ophelia Chocolates
  • Dove Men+Care
  • Electrolux
  • Eureka
  • Gurnee Mills
  • The LIFE Foundation
  • Rubbermaid
  • Schick
  • Teleflora
  • Whirlpool
  • ASUS
  • Best Buy
  • Brother USA
  • Epson
  • ESET
  • JBL
  • Microsoft
  • Nokia
  • Panasonic USA
  • Samsung
  • Comedy Central Records
  • Disney
  • Fandango Family Digital Network
  • Feld Entertainment
  • Hub Network
  • Netflix Stream Team
  • New Wave Dynamics
  • Rhino Records
  • Sprout Channel (NBC Universal)
  • Summit Entertainment
  • TuneCore
  • 20th Century Fox Home Entertainment
  • Universal Music Enterprises
  • Victory Records
  • Warner Bros. Records
  • WWE: World Wrestling Entertainment

Would you like to talk? If so, email james [at] therockfather.com

Monday, December 30 2013 00:00

James Zahn | Press and Media Appearances

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Over the years, James Zahn aka "The Rock Father™" and/or his work has appeared in the press and mainstream media on occasion. In 2020, this continues as part of his role as Senior Editor of The Toy Book, The Pop Insider, and The Toy Insider.

James is available for interviews, television appearances, and public speaking engagements with a focus on entertainment, family, parenting, fatherhood, music, toys, and culture along with retail and consumer products trends. Need a toy expert or pop culture expert for your TV segment? Contact James today: This email address is being protected from spambots. You need JavaScript enabled to view it.

Select Hits:





Other Highlights:

  • 2017 Fox Business Segment: Innovations with Ed Begley Jr.
  • In the Fall of 2013, James and his girls ("The Rock Daughters") appeared on ABC News discussing toy safety for the holidays, and appeared on WGN News in a segment regarding the Kohl Children's Museum.
  • Quoted in articles for CNN, Babble, and The Huffington Post
  • Featured as one of three At-Home Dads in the 2013 Father's Day issue of Lake County Magazine
  • Has previously appeared as a guest on AC360 with Anderson Cooper on CNN, and has been interviewed on NBC and in The Chicago Tribune.

Interested in booking James? This email address is being protected from spambots. You need JavaScript enabled to view it..

Monday, November 04 2013 09:40

2013 Holiday Gift Guide: The Master List

Written by

Looking for a great gift idea for that special someone on your Holiday Shopping List? THE ROCK FATHER has some suggestions, and if you haven't already checked out my detailed item features (more roll out daily here), this is the easy-to-skim "Master List," updated daily throughout the Holidays of 2013. Simply scroll-down to see some rockin' gift suggestions, each accompanied by helpful links to learn more.


Looking for some brand-new seasonal sounds? Here's eight new releases for 2013 that are pretty much guaranteed to be a big hit at your upcoming holiday gatherings...

125erasure mitchellcover grinchcd125 JEWEL - LET IT SNOW!


Even before becoming a PBS KIDS VIP (Very Involved Parent) Blogger in 2013, the entertaining and educational programming offered by PBS KIDS was already a daily staple in our home. Here's a selection of new and recent DVD releases that you can share with your family anytime you'd like:

Arthur's Perfect Christmas Caillou: Let's Go Sledding Caillou's Holidat Favorites The Cat in the Hat Knows a Lot About Christmas!

Curious George: A Very Monkey ChristmasDINOSAUR TRAIN: WE ARE A DINOSAUR FAMILYDINOSAUR TRAIN: DINOSAURS IN THE SNOW Happy Holidays from Sesame Street 

Super Why! The Night Before Christmas THOMAS AND FRIENDS SANTA'S LITTLE NGINE Wild Kratts Wildest Animal Adventures WORDWORLD


It's been a pretty good year for home video releases that appeal to the kids... or to the entire family. Here's some selections hand-picked by The Rock Father, many of which have been enjoyed first-hand here at Rock Father HQ. From Disney to DreamWorks, Scholastic to Shout! Factory, there's a little something for everyone...

The Croods Despicable Me 2 Guess How Much I Love You The Hive: A Very Buzzbee Christmas

Jake and the Neverland Pirates The Little Mermaid II and Ariel's Beginning Merry Christmas, Splat Mary Poppins 50th Anniversary Edition

Mickey's Christmas Carol 30th Anniversary EditionMonsters University Disney's PLANES TURBO

Winnie the Pooh: A Very Merry Pooh Year superadventure Equestria Girls transformersprime



ANGRY BIRDS STAR WARS is a big deal with kids (and some grownups) right now - the combination of two pop culture icons. From Hasbro comes the new Telepods line, which allows those with an iOS or Android device to teleport their physical toys into their digital game. Learn more about the toys, and enter to win some (through 11/29) right here.

125 bittyBITTY BABY by American Girl

Designed for girls ages 3+, Bitty Baby is a 15-inch soft-bodied doll available in 11 different combinations of skin tone, eye-, and hair-color, allowing girls to create a one-of-a-kind companion that’s just right for them. Each Bitty Baby doll comes dressed in her signature sleeper, along with a special “wishing star” keepsake toy and a beautifully illustrated Bitty Baby and Me hardcover picture book. Read my full feature on these great dolls, right here.

38406 34LITTLE PIM Fun With Languages Gift Sets

Studies show that children under six are at the best age to learn a Foreign Language. Little Pim aims to make it fun and easy through "Entertainment Immersion," combining CDs, DVDs, Books and Flashcards into sets geared toward kids ages birth-6. Little Pim is available in Spanish, German, French, Portuguese, Chinese, Italian, Japanese, Arabic, Hebrew, Russian, and English. Check out my full feature, right here.

battroborg125BATTROBORG 3-in-1 Battle Arena by TOMY

Almost universally included on all "Hot Toys" lists for the 2013 Holiday season, TOMY's BATTROBORG leads the charge of a year when "battling" has been a big thing. Radio-controlled fighting robots. Read my full feature on Battroborg right here.

 MickeysChristmasCarol30thBlMICKEY'S CHRISTMAS CAROL: 30th Anniversary Edition Blu-ray (Disney)

I still remember seeing MICKEY'S CHRISTMAS CAROL when it was first released into theaters back in 1983. Now, this perennial Holiday staple has been digitally restored for the first-time ever in high definition. As I show this to my children, I highly recommend that you share it with yours.

Read my full review right here.

Melissa & Doug-Leading Designer of Education ToysMELISSA & DOUG - Classic Toys for Kids

For 25 Years, Melissa & Doug have been making classic, quality toys for young children. As part of their 25th Anniversary Celebration, their "Terrific 25 Holiday Gifts" highlight the best of the best, and, on Black Friday 2013, they'll be giving them away. Check out full details, right here on The Rock Father.


Recommended for Ages 5+, these residents of Canterlot High scored big here at Rock Father HQ, and will likely have some staying power. Check out my feature, right here on The Rock Father.


Recommended for Ages 3+, the BABY ALIVE REAL SURPRISES BABY DOLL is one of this season's hottest toys - making list after list of kid-tested toys that are highly desired. We've put this one to the test, and oh yes... even The Rock Father has changed a diaper or two for Baby Alive. Check out my full feature, right here.


Thanks to properties like Disney-Pixar's BRAVE, THE HUNGER GAMES, and the CW's ARROW, archery is popular with kids once more. For boys and girls, kids and grownups alike comes the NERF N-STRIKE BLAZIN' BOW BLASTER. It's fantastic, and you can read my full feature right here.


If you have little ones, chances are Jim Henson's PAJANIMALS are big in your home, as they are in ours. These cute bedtime staples from PBS KIDS Sprout and NBC Kids have their own line of merchandise now, and this adorable projector features Apollo tucked-into bed while functioning as both a music box and nightlight to sooth your kids to sleep. Read my full review right here.


The second Pajanimals item to make my list, this Bedtime Routine Board features all four Pajanimals - Apollo, Squacky, Sweetpea Sue and Cowbella - each paired with a corresponding nighttime activity: Bath; Pajamas; Brush Teeth; Read Story. Once each task is complete, slide the character into bed for a musical jingle. When they're all tucked in, the full "Lullaby" theme song will play while accompanied by glowing lights. Read my full review and see it in-action here.


Recommended for Ages 8+, the BEYWARRIORS SHOGUN STEEL Octagon Showdown Battle Set by Hasbro continues a trend that I've previously-noted here on The Rock Father: Battling is BIG this holiday season. Taking into account this "octagon" shape made popular in extreme fighting, this set works very simply, with two rip-cord-powered Shogun Warriors (they're basically really cool tops) that can be customized to battle. Last character standing, wins. Read my full review and see it in-action here.

bdaman125B-DAMAN CROSSFIRE Break Bomber Battlefield by Hasbro

Recommended for Ages 6+, this game from Hasbro's B-DAMAN CROSSFIRE line is one more entry into that realm of "stuff that battles" being BIG this Holiday Season. While it's character based in appearance, the B-DAMAN CROSSFIRE Break Bomber Battlefield is a game of skill that's addictive even to grownups, as you face off against an opponent while shooting "marbles" toward a wall of blocks in hopes of knocking them toward the "enemy" side. Read my full review and see it in-action here.


Creative building sets that encourage kids to create their own, custom TRANSFORMERS figures from a host of mix-and-match parts, TRANSFORMERS CONSTRUCT-BOTS are a new entry to the market, and to my 2013 Holiday Gift Guide. Want to learn more? Check out my full feature, right here.


SMKHolidayICTBox425Smucker's Gift Boxes and Baskets

On my recent visit to The J.M. Smucker Company in Orrville, Ohio - I had a chance to check out some of their fantastic gift items first-hand. Now, I've hand-picked a few to showcase right here on The Rock Father. Check out my selections right here.

tetrislight125TETRIS LIGHT

The TETRIS Light was a surprise item that arrived here at Rock Father HQ, but one that was a quick hit and a worthy gift idea. Recommended for Ages 8+, I think it's better suited For Grownups.

Check out my detailed feature on the Tetris Light right here.

Brannigan 9780306821868BIRTH SCHOOL METALLICA DEATH: The Biography, Volume 1 by Paul Brannigan and Ian Winwood (Da Capo Press Music)

Birth School Metallica Death is the definitive story of the most significant rock band since Led Zeppelin. Volume 1 covers the band’s formation up to their breakthrough eponymous fifth album, aka “The Black Album.” 

Check out full details on the book, and enter to win a copy (through 11/29) right here.


Inspired by the classic "bad Christmas sweaters," Chicago's Victory Records has issued sweatshirts and t-shirts featuring six of their artists: REVEREND HORTON HEAT, THE BUNNY THE BEAR, EMMURE, OTEP, CLOSE YOUR EYES, and TERROR. It's a unique gift for fans of those bands, and if you'd like a chance at winning some? Well, I have that chance for you.



THE BEATLES - ON AIR: LIVE AT THE BBC, Volume 2 (Universal)

The latest offering from arguably the biggest band of all-time is the follow-up to their 1994 LIVE AT THE BBC release, which hit a Beatles-starved public only to sell more that five million copies in less than six weeks. There's few people that don't love The Beatles, and that makes this a great holiday gift. Read my full feature, and enter to win a copy (through 11/29) right here.



DANE COOK - HARMFUL IF SWALLOWED: 10th Anniversary Edition Vinyl (Comedy Central)

For the hardcore comedy fan on your list, this 10th Anniversary Vinyl edition of DANE COOK's debut album is limited to a pressing of just 1000 copies. Even better? It's reasonably-priced, despite it's scarcity. Read more right here.

Created on November 2, 2013 | Updated April 7, 2015:

I will preface this by stating that this page was originally posted based on a massive influx of bogus entries toward the Fall of 2013. It has since been expanded upon based on personal experiences, and discussion with both sponsors and entrants. Every point addressed here is done so based upon a real-life experience that has prompted it...

Contests and Giveaways are presented on THE ROCK FATHER on a regular basis. These are posted as, and meant to be, fun and engaging opportunities on behalf of my sponsors. There's few things that I enjoy more than bringing some joy to a family or child by being able to provide some cool prizes from time-to-time. Happy families and happy kids is what THE ROCK FATHER is all about.

What I'm not about is providing opportunities for those who choose to abuse or make an attempt to game the system through fraudulent entry methods, multiple "dummy" accounts, or for those who do not follow simple rules. I am also not here to provide income-fueling items for the so-called "professional" sweepers (what that term entails seems to be open to interpretation by many) - but regular contesters or enthusiasts are certainly welcome (as long as they follow the rules)! While most of my promotions feature winners chosen at random (via Rafflecopter and Random.org), each winner will be vetted for authenticity and to see if they've followed the rules. THE ROCK FATHER reserves the right to cancel or void any and all entry methods, and will choose an alternate winner at his discretion, or at the direction of the sponsoring party, if any.

By participating in a contest or giveaway on THE ROCK FATHER, you are agreeing that you understand and will abide by the posted rules and regulations within the individual call for entries that you are responding to, in addition to the following:
  1. You should only enter promotions on THE ROCK FATHER using genuine, authentic user accounts that are not set-up for the sole purpose of entering contests and giveaways or "sweeping" (a lot of sponsors don't like that, sorry).
  2. You may only enter promotions on THE ROCK FATHER using one user account per platform when it comes to social actions. You may not enter using multiple accounts from the same social service. In fact, if you have multiple accounts on certain platforms, you may be breaking their rules. Simple terms: Enter using one Facebook account, not twelve.
  3. Twitter "Egg" accounts will not be eligible for entering promotions on THE ROCK FATHER. Many sponsors do not feel that these are "real" accounts, so if they are, please at least post a proper user image and fill out the profile. Otherwise they look like potential spam, and may even (and will most likely) be flagged by automated systems as such. If you enter a promotion using an "Egg" account, that particular vote is ineligible. Furthermore, "Egg" accounts may be blocked.

Please be aware that Rafflecopter and other entry devices employed by THE ROCK FATHER do log IP addresses. Bottom line: If I see six different accounts with the same IP addy - you're out.

After Promotion Etiquette: 
  1. You agree not to contact myself or the sponsor regarding when/if winners have been pulled. The phrase "on or about" (included in all promotions) truly means "on or about." If a promotion ends at midnight, I don't need an email at 3am asking if I've chosen the winners yet. I may choose immediately - it could be two weeks. Winners will be contacted via email.
  2. If you are a winner: Please note that each promotion specifically lists "please allow 8-12 weeks for shipping" of prizing. This truly means, "please allow 8-12 weeks." If it has only been three weeks, please do not email me asking where your prize is. Generally, aside from the rare occasion where I am handling shipping directly, once I turn the winner's info over to sponsors or their third-party PR reps, I never hear about the promotion ever again. This means that I do not have shipping ETAs or tracking numbers - and sometimes, there will not be tracking numbers.
  3. As noted on each promotion, in the very rare case that a prize does not arrive (which, sadly, has happened), you have no remedy other than moving on. Mistakes happen. Packages get lost, stolen or damaged. Everyone is trying to do good, but sometimes things happen. 
Have any issues with any of the above?
  • Don't enter. Very simple solution. Don't spoil the fun for everyone else. No complaints. 

The Internet (and the World in general) is not a very fair place. These checks and balances have been put into place to ensure that THE ROCK FATHER - my corner of the World - is as fair to all as possible. No promotion will every be 100% perfect, but I'd certainly like to try getting them as close to that as possible. Real Fun. Real Readers. Real Human Beings. No B.S.

Sunday, April 21 2013 00:00

Privacy Policy

Written by

Updated May 25, 2018


THE ROCK FATHER™ respects the privacy concerns of all users. Protection of personal and sensitive information is paramount. This Privacy Policy discloses what type of information is collected, the method used to collect it and how THE ROCK FATHER utilizes the information to better serve all interested parties. Your use of THE ROCK FATHER website constitutes acceptance of this Privacy Policy and any other applicable terms. The Terms of Service for this website are hereby incorporated by reference.

For European Visitors - GDPR (General Data Protection Regulation): The Rock Father Magazine uses Quantcast Choice, a consent management tool for publishers and advertisers built on the IAB Europe Transparency & Consent Framework. When visiting this site, periodically you may be presented with a pop-up message inviting you to opt-in for data sharing. 

Quite simply, aside from cookies and limited information that you would voluntarily provide (detailed further below on this page), The Rock Father™ Magazine does not store your personal information and has no interest in doing so. We do not allow user accounts (hence no login needed), currently send no newsletters (we may eventually, which you would opt-in to, should that occur) and only pass-through limited, non-personally-identifiable data to gauge demographics, interests, readership location, etc. That said, many third-parties do collect certain data (advertisers, comment providers like Disqus, contest partners like Rafflecopter, etc.) and each has their own privacy policy and opt-in procedures. When you choose to opt-in via the pop-up box, those will be covered or be able to be excluded thanks to the advanced settings. 


Protecting the privacy of children is especially important. We recognize the importance of safeguarding the privacy of children and encourage parents to check and monitor their children’s use of online activities regularly. The Rock Father website supports and complies with the Children’s Online Privacy Protection Act (“COPPA”) and other laws. The Rock Father website is not aimed at nor intended for children under the age of 13. If you are under the age of 13, please do not use The Rock Father website. Our website does not accept registration from children under the age of 13. No personally identifiable information (as defined in the COPPA, 15 U.S.C. Section 6501) is purposefully or knowingly collected from children under the age of 13 by The Rock Father without parental consent. Every user hereby agrees that all information you provide, including but not limited to age, shall be truthful and correct. The Rock Father will not condition a child’s participation in an online activity on the child providing more personally identifiable information than is reasonably necessary for participation in such activity.

Information We Collect

The Rock Father gathers, analyzes and/or stores personal information generally by way of three different sources: (1) the personal information voluntarily submitted by visitors when using or registering to use our services; (2) the personal and contact information visitors voluntarily provide when participating in any contests, sweepstakes and/or other promotions; (3)  by analyzing data through mechanisms that identify site usage, browser types, IP servers, etc. The Rock Father strives to provide our visitors with information relevant to their particular desires, needs and/or concerns. The information we gather helps us to better serve our purpose.

General Data
General data includes information about you such as your name, address, email, and preferences. This information is generally gathered when you voluntarily submit the information to The Rock Father for purposes of, including but not limited to, registering for giveaways/contests, using comment forms (possibly third-party) or because you wish The Rock Father to provide you with our products, services or information. Such information allows The Rock Father to personalize your experience and helps The Rock Father better understand the demographics of our audience.


A cookie is a small piece of information sent to your computer’s browser, which is stored on the hard drive of your computer. There are two kinds of cookies The Rock Father operates: those that are “session” oriented and those that are “expiration” oriented. Session cookies delete from your computer at the moment you close your browser. Conversely, expiration cookies can be programmed to expire at any time; therefore when you close your browser, the cookie will remain on your hard drive until its expiration. Should you wish to be notified of, or to accept or decline cookies from being stored on your hard drive, please refer to your internet help directions.

To better provide you with excellent service, we may use cookies to remember information about your activities on our website.

Non Identifying Information

The Rock Father gathers and analyzes non-identifying user information such as Internet Protocol (“IP”) addresses and browser types. Your IP address is an identifying number that is automatically assigned to your computer by your Internet Service Provider. This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. Collecting IP addresses is standard practice on the internet and is done automatically by many websites. In order to better aim our application efforts, we may record and tally information for the purpose of, including but not limited to, measuring our traffic and determining the origin of the audience.

External Links

The Rock Father may contain links to, or advertisements about, non-Rock Father websites. Other sites may also reference, advertise, or link to The Rock Father. The Rock Father does not endorse or sponsor other websites, is not responsible for the privacy practices or the content of non-Rock Father sites, expressly disclaims any statements or assertions made on such websites, and denies all liability associated with your use of, and the content on, such other websites and advertisements.

Consent to Processing in the United States

By providing any personally identifiable information to The Rock Father, all users, including, without limitation, users in the member states of the European Union, fully understand and unambiguously consent to this Privacy Policy and to the collection, storage and processing of such information in the United States.

Sharing Information

The Rock Father does not buy or sell consumer information. We use and disclose information as explained in this policy and as required by law. In certain instances we may need to disclose user information to third parties relating to advertising, contest/sweepstakes requirements and/or winner verification. In this case, the user may be given the option to receive additional materials from these companies. You have the choice to either accept or decline the invitation.


THE ROCK FATHER works with third party companies to serve ads and/or collect certain anonymous information when you visit our Web site.  These companies may use non-personally identifiable information (e.g. click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you.  These companies typically use a cookie or third party web beacon to collect this information.  To learn more about this behavioral advertising practice visit the NAI athttp://www.networkadvertising.org.  To opt-out of this type of advertising, you can visithttp://www.aboutads.info/choices.  

Comment Sections

The Rock Father retains the right to control conversations through our comment sections, whether provided directly by The Rock Father or through a third-party. By this we mean controlling profanity, illegal use, etc, but reserve the right to moderate comments in any way or for any reason we see fit. By using our comment sections, you are voluntarily giving us the right to publicize the contents of your interactions. Please do not use our comment sections if you do not wish your interactions to be public. The Rock Father encourages use of real names in the comment sections, and may use the information that you have voluntarily provided (such as email addresses) to verify identity.


Periodically visitors may be asked to participate in surveys and/or polls. Participation is completely voluntary. Data collected from these surveys are analyzed for statistical purposes only.


The Rock Father may periodically run promotional sweepstakes and/or contests. Participation is completely voluntary. Additional information is generally required for purposes like, including but not limited to, determining eligibility and contacting potential winners. By participating in said promotions, you agree that your information be shared with sponsors for shipping purposes should you win. Guidelines explaining The Rock Father’s policies with respect to Sweepstakes/Contests are always posted along with sweepstakes information.

Revisions to Privacy Policy

By using the The Rock Father website, you signify your agreement to this Privacy Policy, as it may be amended and/or revised at any time. If you do not agree to this Privacy Policy, please do not use the The Rock Father website. The Rock Father reserves the right to change and/or amend this policy at any time without notification, which The Rock Father may provide to you by any reasonable means including, but not limited to, posting the revised policy on the The Rock Father website. Please note that you will always be able to determine if this Privacy Policy has been amended or updated since your last visit to our website by referring to the “Last Revised” legend at the beginning of this Privacy Policy. Your continued use of the The Rock Father website subsequent to changes to the Privacy Policy will mean that you accept and agree to the revisions. For any questions, suggestions, or concerns please email james [at] therockfather.com

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