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Friday, October 24 2014 14:25

Exclusive First-Look: MEGA BLOKS DESPICABLE ME "Tim" in the Wild #MinionMontage

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MEGA BLOKSBack on October 10, 2014 there was a knock on the door here at Rock Father HQ - an oddity since most ring the doorbell and subsequently send our dogs into a frenzy. When I looked outside, there was no one to be seen until I happened to look down. There he stood, a small yellow creature in a pair of purple and white flowered shorts. Having seen DESPICABLE ME and it's 2013 sequel, I knew immediately that I was looking at a "Minion." You see, somewhere between Montreal and New York City (where visitors got an unannounced sneak-preview at NYCC, the New York Comic-Con), seven Minions escaped the crew at MEGA BLOKS as preparations were underway to announce a new deal between Mega Brands (part of the Mattel family of companies) and Universal Partnerships & Licensing to bring DESPICABLE ME Construction Sets into stores just in-time for the holiday season. Out of seven minions, "Tim" now lives here with us, while six others are still out there... somewhere, most likely lurking within the confines of some perhaps familiar names in the online world of pop culture. One thing is certain, and that's that Tim is ready for adventure, and the #MinionMontage has begun. Check out these shots from my Instagram...

Experiencing Fall in Illinois:
Visiting the Illinois DMV to get his driver's license:
Guitar Zip-lining on a Fender:

MEGA BLOKS has a full range of cool construction sets based on DESPICABLE ME 2, the blockbuster sequel from Universal Pictures and Illumination Entertainment. Sets will begin hitting stores this December, so be on the lookout. In the meantime, follow #MinionMontage to see what Tim and his missing siblings are up to.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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