Friday, November 21 2014 11:56

#CommandTheForce with Imagination and STAR WARS COMMAND #ad

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THE ROCK FATHER is a paid STAR WARS #CommandTheForce Ambassador and has partnered with Hasbro and Life of Dad for this adventure. May The Force Be With You, Always.

I've been trying to Command The Force since about 1977, inspired by a galaxy far, far away...

As part of the first generation to be inspired by the vast universe that George Lucas created, STAR WARS, like The Force itself, surrounds us, penetrates us, and binds people together. As a parent, STAR WARS has also become a bond between father and child, as my wife and I raise two girls as part of the next generation. Like their father before them, these little ones are both creating and recreating some of the galaxy's most epic battles as they Command The Force with the power of their own imaginations. Play is important, and sometimes to find new ways to play, one must look to the past.

STAR WARS COMMAND is a new line of toys that lets kids take control of some of the most memorable battles in STAR WARS history through a collection of affordably-priced, permanently posted figures that put some new spins on the classic army play that kids like me grew up on.

#CommandTheForce with STAR WARS COMMAND

From the Battle of Hoth in THE EMPIRE STRIKES BACK, to the final showdown in The Emperor's Throne Room in RETURN OF THE JEDI, there's Battle, Versus and Invasion Packs that add to the excitement, and whether it's The Empire or The Rebellion that you side with, the forces will be mighty.

#CommandTheForce with STAR WARS COMMAND - The Battle of Hoth

For us, Disney XD's STAR WARS REBELS has become the real door-opener to the greater Saga, with weekly adventures fueling curiosity and inspiring more play. Both of my girls were beyond thrilled to find sets featuring new, yet familiar characters like Sabine, Kanan, Ezra Bridger, Zeb and Chopper – all set to face off against The Inquisitor, Agent Kallus and their growing legion of Stormtroopers.

#CommandTheForce with STAR WARS COMMAND - Star Wars Rebels

The Millenium Falcon reaching Hyperspace on the kitchen floor? It can happen, with innovative features like two-speed pull-back action that finds Captain Solo's famous ship rolling slowly before speeding up to “take off” (it's on wheels) and wipe out the pesky Imperial Stormtroopers in the way.

#CommandTheForce with STAR WARS COMMAND - Epic Battles!

Recreating the arrival of The Emperor on the second Death Star? Absolutely (I have a custom, not-for-sale display base for the kids that we use for action play here at Rock Father HQ) and the Imperial Officers will stand at attention as Lord Vader makes way for Emperor Palpatine... jut before Luke Skywalker, Chopper, and Imperial Walker and Han Solo bust in on the action... because if that's what the kids want, then that's the way it goes down!

Are you ready to Command the Force? Join us for the STAR WARS #CommandTheForce Twitter Party on Tuesday, December 2, 2014 at 9pm ET.

STAR WARS COMMAND sets are available now at retailers everywhere.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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