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Sunday, February 15 2015 23:55

Toy Fair 2015: Mattel Welcomes TMNT, MONSTER HIGH, TERMINATOR, STAR TREK into the MEGA BLOKS World...

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After acquiring MEGA BLOKS last year following a previous partnership that found iconic Mattel properties such as Barbie and Hot Wheels making their way into block form, Mattel has announced some major moves to expand their construction sets by bringing some major licenses into the world of MEGA BLOKS. From Mattel's own portfolio comes the long-rumored new collection of MONSTER HIGH Building Sets that find the ghoulish guys and gals taking play into a whole different realm. MEGA BLOKS will also issue new sets under their Power Rangers line, with collections based on Saban's POWER RANGERS DINO CHARGE, which just debuted on Nickelodeon this month. While those are cool, the biggest news may be a pair of licenses that they've snagged from others in the growing brick segment...

Nickelodeon and Mattel have announced the MEGA BLOKS TEENAGE MUTANT NINJA TURTLES Construction line for 2016, a surprising move given that TMNT building sets have been produced under segment-dominating LEGO Group for the past few years. Here's what they have to say about the new collection:

"Drawing inspiration from the vast Teenage Mutant Ninja Turtles franchise, the Mega Bloks product line will offer creative building experiences for fans of all ages. Readers of the original comic book series and millennials who followed the 1990’s TV shows will love the authentic collectibles. Kids will be able to build & collect the exciting TMNT world, with awesome action-packed building sets, vehicles and a range of buildable micro action figures drawn from Nickelodeon’s top rated TV show and movies. Even parents will be able to introduce Turtles to their littlest ninjas through junior building sets, as the popularity for the franchise continues to grow across age groups."

Additionally, MEGA BLOKS STAR TREK Collector's Sets will debut in 2016, part of an agreement with CBS Consumer Products. Some readers may recall that STAR TREK building sets were previously produced under license to Hasbro for their KRE-O collection back in 2013, some of which we reviewed right here on THE ROCK FATHER (including the Enterprise).

And finally, a collection of TERMINATOR GENYSIS Collector's Sets will hit stores later this year in association with the Paramount Pictures' release of the latest incarnation of the long-running action franchise.

Pretty big year for MEGA BLOKS, and a good one for kids and collectors, right? Stay tuned for more on these lines shortly...

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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