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Wednesday, April 22 2015 23:46

DC Entertainment, Warner Bros and Mattel Team-up for "DC SUPER HERO GIRLS"

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DC Entertainment, Warner Bros and Mattel Team-up for "DC SUPER HERO GIRLS"

A press release hit my inbox today that had me genuinely excited. My wife and I have shared our love of superheroes with our daughters since their birth, and thus I've shared their own growing love of superheroes with readers of this very website -- so the news of DC Entertainment, Warner Bros. and Mattel teaming up for what they're calling "A New Superhero Universe Designed Just For Girls" really hit the spot. DC SUPER HERO GIRLS debuts this Fall, bringing with it "an immersive digital experience, original digital content and digital publishing—providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play." In 2016 we will see toys (including  "Mattel's first Action Figures for Girls"), TV specials, movies, apparel, books and more, all with the goal of "building character and confidence, and empowering girls to discover their true potential." We're in, and if you follow my social profiles for THE ROCK FATHER, then you already know why. It was just last Friday that we had "Breakfast With the Superheroes" here with Supergirl and Wonder Woman, but that's happened before...

A photo posted by James Zahn (@therockfather) on

From the Official Announcement: Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics' icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero. 

DC SUPER HERO GIRLS

"DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl. DC SUPER HERO GIRLS represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls."Diane Nelson, President of DC Entertainment

The Rock DaughtersAs master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC SUPER HERO GIRLS' narrative creation, interactive digital activations and ultimately a toy line launching in 2016.  Mattel category-leading firsts include a line of characters for the action figure category, an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses.

Random House will also publish books, while DC Comics will handle comics and graphic novels. LEGO will also be involved, with new building sets based on the DC SUPER HERO GIRLS franchise.

We already have a pretty robust collection of superhero figures here at HQ (right down to the Fisher-Price Little People versions), but having some new offerings for an underserved niche will be a welcome thing, and I look forward to sharing some new adventures with The Rock Daughters in the years ahead.

Stay tuned for more on DC SUPER HERO GIRLS as I have it...

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James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here. 

Connect with James on Facebook or Twitter.

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