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Thursday, January 28 2016 13:13

Big News for Barbie as "The Doll Evolves"

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I'm a big fan of the icons, but sometimes even the most established brand comes to a point where evolution is an absolute necessity. For Mattel's BARBIE line, evolution is something perhaps long-overdue - a result of changing times and ideals, and even Mattel admits (in a video on TIME) that today's announcement comes partially-rooted in what's most important to shareholders - sales have been slumping, and something had to be done. For the past two years, in a time when Barbie has gone through much scrutiny, behind-the-scenes a team of around 20 people at Mattel were hard at work on a secret initiative called "Project: Dawn." The result is the biggest change in Barbie ever - a new line of Fashonistas that feature 4 body types (three new: Curvy, Tall and Petite), 7 skin tones, 22 eye colors, 24 hairstyles, and countless on-trend fashions and accessories. Take a look at the introductory video...

There will be dozens of combinations released in the year ahead, with many available for order or pre-order exclusively from the official Mattel Shop for now. So far, 33 new dolls have been revealed. See them all here.

2016 doesn't stop with the launch of Fashionistas, as the all-new SPY SQUAD is in-stores now, with the Career of the Year (Game Developer) doll out this summer, along with a special President and Vice President Collection. Stay tuned!

Barbie 2016

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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