“Teddy Ruxpin’s play-pattern and infusion of technology was way ahead of his time back in the 80’s, and with continued massive parental awareness it’s the right time to bring back this coveted brand,” said Michael Rinzler, Co-President & Founding Partner, Wicked Cool Toys.
Jeremy Padawer, Co-President & Partner, Wicked Cool Toys, adds, “We are embracing the past and making Teddy Ruxpin as adorable and engaging as ever, while innovating Teddy with features that will amaze parents and their tech savvy children.”
Created in 1985 by Ken Forsse, former Disney Imagineer, Teddy Ruxpin was the very first of his kind, creating a new industry category in talking toys. Teddy Ruxpin became an overnight sensation as parents and children embraced the lovable, gentle storytelling bear and the 65-episode television series. Teddy Ruxpin sold more than 8 million units in a few short years.
My hope is that Wicked Cool Toys and Alchemy II don't go overboard with the App stuff, and keep the technology that runs the bear inside of it. What made the original Teddy Ruxpin timeless is that he's not dependent on someone else's tech - it's all built-in. The problem with the modern interactive toys is that they're too reliant on smartphones that will end-up outdated, or buggy bluetooth gimmicks.
Stay tuned for more as news rolls in during the months ahead...