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Wednesday, March 23 2016 16:42

UNBOXED: Tech4Kids' Mash'ems & Fash'ems

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The whole "blind" craze is a double-edged sword for me. On one hand, the kids love their blind bags, blind boxes, mystery eggs and capsules. On the other hand, I don't like duplication... and when you're buying blind, that can happen. As my wife is quick to note, that's really the point - get duplicates, and trade with friends... just as I did with baseball and trading cards back in the day. Really, The Rock Daughters love blind bags, the most popular of which here have been Playmobil and Fisher-Price Imaginext figures. But there's others... countless others, so it's interesting when we see something different like the new line of MASH'EMS and FASH'EMS from the folks at Tech4Kids. They're mashable, squishy, stretchy little characters based on numerous pop culture licenses, and for our first batch we received eight of them - two each from MY LITTLE PONY: FRIENDSHIP IS MAGIC, PAW Patrol, Disney•Pixar and DC Comics.  We jumped on YouTube and cracked them open for a fresh episode of UNBOXED...

As you can see in the video, they're squishy and filled with something akin to those squishy balls that those hard-sell, over-cologned/perfumed peddlers try to get you to buy from those kiosks in the mall. Fortunately, these are available at most major retailers or direct from Tech4Kids

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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