The first wave of figures in this scale (there's an extensive assortment of toys beyond these) focus on the four main characters, so there's immediate recognition with the kids. They're well-built, and really capture the look and feel of their on-screen counterparts, but what particularly impressed me is that the "transforming" action really reminds me of the TRANSFORMERS toys from my own youth - the "G1" versions circa 1984. That means that there's just the right amount of complexity there to equal a character that looks as it should, but it's also simple enough to be transformed by a child. A lot of "transforming" toys of this era tend to lose one or the other, most commonly ending up too complex and leading to frustration. These are just right... though I do on occasion still have to lend a hand to little Finley (almost 4), our main SUPER WINGS aficionado.
As of this writing, SUPER WINGS are a Toys "R" Us Exclusive (though that will likely change in time), so if you see them for sale elsewhere, they will likely be sold by third-party sellers, and usually much higher than the recommended price. These transforming characters carry an MSRP of just $9.99 each, making them a really great value.