Monday, April 18 2016 07:00

Review: Auldey's SUPER WINGS Transforming Toys Deliver!

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Last month, a package arrived here at Rock Father HQ that was most-definitely well-received... a sampling of the new SUPER WINGS Transforming Characters from the folks at Auldey Toys. While The Rock Daughters™ were definitely excited to go hands-on with Jett, Dizzy, Donnie and Jerome - I knew that many of you would be excited to learn more about these as well, with my preview post out of New York Toy Fair being one of my most-read articles of the year thus far. If you have little ones in your home, chances are you've already seen the show on Sprout Channel or NBC Kids - but if you haven't, the idea is simple: Jett (the red jet) leads a crew of transforming robots that work for a delivery service based out of the World Airport. From there, a human named Jimbo dispatches the crew with special deliveries for kids around the Globe, sending them on their way with a little background on each country that they're planning to visit. Whenever the crew runs into a challenge, they work together while showcasing teamwork and friendship, all while learning about new places and cultures. Like many newer series', there weren't any toys at launch, but they're here now - and they're really good.

SUPER WINGS #Toyography

The first wave of figures in this scale (there's an extensive assortment of toys beyond these) focus on the four main characters, so there's immediate recognition with the kids. They're well-built, and really capture the look and feel of their on-screen counterparts, but what particularly impressed me is that the "transforming" action really reminds me of the TRANSFORMERS toys from my own youth - the "G1" versions circa 1984. That means that there's just the right amount of complexity there to equal a character that looks as it should, but it's also simple enough to be transformed by a child. A lot of "transforming" toys of this era tend to lose one or the other, most commonly ending up too complex and leading to frustration. These are just right... though I do on occasion still have to lend a hand to little Finley (almost 4), our main SUPER WINGS aficionado.

Finley and her SUPER WINGS

As of this writing, SUPER WINGS are a Toys "R" Us Exclusive (though that will likely change in time), so if you see them for sale elsewhere, they will likely be sold by third-party sellers, and usually much higher than the recommended price. These transforming characters carry an MSRP of just $9.99 each, making them a really great value.

Rock Father-approved!

SUPER WINGS #Toyography

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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