From the Makers of PAW Patrol... is RUSTY RIVETS Your Kids' Next Obsession?

Monday, November 07 2016 19:29

From the Makers of PAW Patrol... is RUSTY RIVETS Your Kids' Next Obsession?

Written by James Zahn

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From the Makers of PAW Patrol... is RUSTY RIVETS Your Kids' Next Obsession?

As the saying goes... it's the calm before the storm. It's a feeling that I've felt before, and over the past few years, I've become pretty good at picking out the the new shows and toys that kids are going to be all about in the months ahead. This week comes the official launch of what will likely become your kids' next obsession: Rusty Rivets. From Spin Master Entertainment (the team behind PAW Patrol) comes a new series on Nick Jr., making its formal premiere at 1pm ET on Tuesday, November 8th - this following a special summer preview back in August (appropriately paired with a PAW Patrol special event) and a soft launch on the digital apps. Designed for preschoolers and beyond - Rusty Rivets teaches some STEM (Science, Technology, Engineering and Math) concepts, but is inspired by the growing DIY "maker culture," as 10-year-old Rusty and best friend Ruby, "Combine It and Design It" - using imagination and creativity to help solve problems. Having watched a few episodes already, I feel confident in telling you that Rusty Rivets is about to be big. Check out a preview...

Expand the Rusty Rivets fun offline:

Check out some FREE PRINTABLES from Nick Parents featuring Rusty Rivets coloring pages and more.
Check out games and video clips at Nick Jr.

New episodes will roll out all this week at 1 pm ET, from Nov. 8- Nov. 11. If your little ones latch onto Rusty in the way that I think they will, expect them to start asking for "Rusty Rivets Toys." As is the norm with a new series launch, there won't be any available right off the bat. Expect a preview of them at New York Toy Fair in February, followed by a complete launch in the Fall of 2017.

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James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers.

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team, Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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