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Friday, January 20 2017 10:29

Updated - Toys that Rock: Mattel launches #DadsWhoPlayBarbie...

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Updated 1/23/2017 with the official commercial for the Dads Who Play Barbie campaign. This goes bigger than just "play kits": I didn't know it until becoming The Rock Father™, but there's few things better than father-daughter playtime. While our girls have many interests, the classics are always a part of things, and Barbie dolls have been a part of the mix for a few years now. I used to play Barbie with my sister as kids back in the 80s, so getting into it again as a dad wasn't a big stretch. A few years back, I even tracked-down a "new old stock" Barbie and the Rockers "Hot Rockin' Stage" to really bridge the generations (read about that here). Now comes news that for other dads like myself, Mattel just launched a collection of #DadsWhoPlayBarbie Play Kits - "curated to celebrate the special bond between a girl and her dad."

Available now at Barbie.com (an affiliate), there's themed kits (and they're buy more/save more) for many interests, perfect for gift-giving or every day play. 

Speaking of playing Barbie, there's a new movie, Barbie Video Game Hero, that The Rock Daughters have been asking to see. I need to pick that up...

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

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