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Friday, February 17 2017 08:29

#TFNY: The Bridge Direct & Tech 4 Kids set to Merge...

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I've covered toys from both The Bridge Direct and Tech 4 Kids quite a bit here on THE ROCK FATHER™ Magazine in the past, and as the North American International Toy Fair gets under way (and I prepare to show you some new offerings from The Bridge Direct - stay tuned), news just rolled in that the two companies are set to merge, with plans to get even bigger in the years to come, thanks to an aggressive plan to continue acquisitions and mergers. The pairing should bode well for consumers, retailers and some fellow toymakers alike. 

"It is no secret that industry stakeholders are looking to do more business with fewer and stronger partners. This makes it harder for smaller companies to stay relevant and competitive," said Jay Foreman CEO of The Bridge. "Challenges facing the industry are compounded by the additional costs and complexities associated with meeting the increasingly high safety standards required by regulators, retailers and licensors.  As a result, many industry business owners are looking for a way to scale up, reduce their risk or simply cash out." 

tech 4 kids

"It is our expectation to acquire or merge with new businesses every twelve to eighteen months. Our strategy is designed to offer these owners a convenient solution with access to global markets," said Brad Pedersen President and CEO of Tech 4 Kids. "This move will provide a unique platform that will position us amongst the top tier of toy manufacturers in North America and provide the growth plan to reinforce our position as a key industry player."

The new company will begin to show product lines at the Fall Toy Preview in Dallas in October. The head office will be located in Boca Raton, Florida, and offices will continue to be maintained in Toronto and Hong Kong.

Stay tuned for more Toy News, right here on THE ROCK FATHER™ Magazine!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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