Now, I don't yet have the official product details such as descriptions and pricing (I will very soon), but I can tell you that these will be available for purchase later this year. There's a figure and tool set, some feature plush, and these sweet little vehicles... "Fizzers."
One thing we're really hoping for is a version of the main ship that the Floogals crash-land in when they come to Earth - the one that ends up being purchased from a yard sale, and soon ends up being a catalyst for adventure (seen in the show opening). It doesn't appear that such a ship is on display at New York Toy Fair, but a lot of times these new toy lines start with baby steps.
Look for more news on the Floogals toys as soon as I have it, and in the meantime, be sure to catch the show (just renewed for a second season) on Sprout!