This Fidget craze is the Pog, Tamagotchi or Slap Bracelet of 2017. The bubble is going to burst, and it's gonna burst soon...
The Strange Instructions for the 12-Sided Fidget Die (Holy Crystal Decompression Magic Cube)Written by James Zahn
The Fidget Spinner craze is something I imagine will start to slow pretty quickly. It seemingly came out of nowhere, with dozens of different Fidget Spinners, Fidget Cubes, and Fidget Dies hitting the market almost simultaneously, and the variance in quality is astounding. We were a little late to the party, but after a special trip to Learning Resources a few weeks back, we returned home with a metal, light-up Fidget Spinner, and a 12-Sided Fidget Die. My wallet was $50 lighter, annoying as we're starting to see these pop-up much cheaper everywhere, but the big bonus is the fantastic set of instructions that came with the 12-Sided Fidget Die. Labeled as the "Holy Crystal Decompression Magic Cube" (what does that even mean?), this thing came packed with detailed descriptions for each of the 12 sides, presented in classic, poorly-translated English. This is "All Your Base Are Belong to Us" territory, so I decided to pay a visit to The Toy Testing Facility here at Rock Father HQ™ to read the instructions on video, just for you. Check it out!
James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.
He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers.
Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.
James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team, Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.
Learn more here.