World's Smallest Toys aren't for everyone. My wife called the World's Smallest Hot Wheels "a stupid idea" when we first saw them on shelves at Target during the holidays. True, a normal, standard-sized Hot Wheel will set you back around $1, while the tiny, World's Smallest version will cost around $5, but these are novelties - and kids dig 'em, too.
My youngest still rocks the Polaroid Camera hanging on her backpack, and while most of last year's assortment is played with by the kids, I'll fully admit to having swiped these for myself, and they're here in my office. The G.I. Joe has flocked hair, is 5POA (points of articulation) and comes with a pair of binoculars.
The Hot Wheels come assorted in a few different varieties, but the one they sent us as a review sample is a true classic - the famous Twin Mill. It's diecast, comes in a reusable package, and rolls just as it should. Smaller than Micro Machines!
Micro-collectibles like Shopkins, etc. are all the rage right now, so these fit in there somewhere - but with a nostalgic spin. While they might not be the most functional thing in the world, they're cool just to have around.
Check out Super Impulse for details on where to find these in a store near you.