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Thursday, July 20 2017 23:30

Spin Master's RUSTY RIVETS Toys Finally Have a Release Date...

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Ever since posting a sneak-preview of Spin Master's RUSTY RIVETS toy collection back in February, one of the most-often-asked questions I get is: "When are those Rusty Rivets toys coming out?" When I was at Sweet Suite in NYC with The Toy Insider earlier this month, I asked one of my friends at Spin Master and was presented with the cryptic "they've been pushed back slightly, but they're coming soon." Today we have the date...

The RUSTY RIVETS Toy Collection will launch August 8, exclusively at Toys "R" Us in North America.

Kids can now build their favorite vehicles and characters like Botasaur within their very own Rivet Lab Playset, while continuing to invent new builds inspired by the ingenuity and innovation seen through Rusty and Ruby. 

"As part of our growth strategy to produce evergreen global entertainment properties such as PAW Patrol and most recently Rusty Rivets, we're thrilled kids can now invent alongside the show's hero characters, Rusty and Ruby." said Ben Gadbois, Spin Master's Global President and COO. "Inspired by elements of the maker culture, the Rusty Rivets toy line combines an easy-click system allowing each of the pieces to work interchangeably, encouraging a sense of discovery and open-ended creative play."

To see the full assortment of toys that will be available, check out my earlier preview right here. RUSTY RIVETS airs daily on Nick Jr.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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