In the announcement, Lea Culliton, President of HABA USA, said, "The wholesome, educational promise of Highlights is a perfect fit for HABA USA's classic, trusted, time-tested play patterns and we look forward to bringing the iconic and recognizable elements of the brand to life through this line. We're also pleased to be able to offer a more affordable version of our traditional line, so that every family can afford a HABA USA toy!"
Mary-Alice Moore, SVP and Publisher, Highlights Retail Group, adds, "The HABA partnership anchors our strategy to grow the beloved Highlights brand beyond our successful book, magazine, and digital publishing programs. The quality and innovation of the Highlights by HABA line will deliver a play experience that furthers our vision of raising curious, creative, caring, and confident kids."
Additional toys will be announced in the months ahead. Is it wrong that I sorta want a set of wooden Goofus and Gallant figures to display in my office here at Rock Father HQ? Stay tuned for updates.