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Thursday, October 05 2017 09:17

PBS KIDS EverEarth Brings more Toys to Whole Foods Market...

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PBS KIDS have announced that this holiday season, they're expanding their partnership with Whole Foods Market through a new assortment of sustainable, educational wooden toys for children. Arriving just in-time for the gifting season, PBS KIDS EverEarth products (part of a licensing partnership between PBS KIDS and Maxim Enterprise, Inc) feature items for both indoor and outdoor play, encouraging families to explore and learn together. On top of that, PBS KIDS plush animals made by Aurora will arrive with eight new offerings. 100% of net proceeds from the sale of all PBS KIDS toys at Whole Foods Market will support PBS KIDS’ mission to help all children, especially those who need it most. Whole Foods Market will also donate one percent of total sales to Whole Kids Foundation®, an organization dedicated to improving wellness and nutrition across the country.

The new PBS KIDS toy line includes stackers, blocks, wooden vehicles, pull-along animals, musical instruments and more. Each toy is manufactured sustainably with FSC®-certified wood and organic cotton, and embellished with water-based paint.

As part of the product line’s commitment to sustainability, PBS KIDS and Maxim Enterprise, Inc. are also introducing the PBS KIDS EverEarth Plant-A-Tree Initiative. For each toy purchased, a tree will be planted in a first-of-its-kind FSC certified forest created by EverEarth. Families will be able to register each toy purchased from the line to have a tree planted on their behalf and receive an official certificate.

Look for new PBS KIDS toys at Whole Foods starting in November 2017, with other retailers set to carry the PBS KIDS EverEarth line beginning in 2018.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, a writer for the Netflix #StreamTeam, and serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. Current special projects include promotional campaigns for PJ Masks (eOne/Disney Junior) and Beat Bugs (Netflix). 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for Napalm Records' PRODUCT OF HATE.

James and/or his work have been featured in/on CNN, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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