Wednesday, October 25 2017 11:22

[UPDATED] What are Disney TOYBOX Action Figures? Star Wars, Marvel & Pixar Involved...

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Updated 10/30/2017: Disney Store TOYBOX Action Figures are a new line of toys that include characters from STAR WARS, MARVEL and PIXAR. Each figure features 14-points of articulation, with the launch coming on November 3. The figures will retail for $12.95 US/$15.95 CAN. More updates follow the original article below!

Earlier this morning, visitors to the ShopDisney website (an affiliate) started seeing an advertisement for something interesting on the "New" page. Disney Store's TOYBOX action figures are touted as making their debut in-store and online on Friday, November 3, 2017. "Get ready to interact with PIXAR, Star Wars and Marvel characters like never before," it says. With no formal announcement yet, what's particularly notable is that the two figures featured are of Rey and a First Order Stormtrooper from Star Wars: The Last Jedi... but that they're styled almost exactly like their video game counterparts where in the long-shuttered Disney Infinity. Here at our house, the figures from that game are still in-use, and just yesterday our youngest daughter was playing with the Star Wars ones. There's a huge appeal in those designs.

While Disney Infinity was crushed by a perfect storm of many elements, the stationary figures (tiny statues, really) were gorgeous. Many were collecting those by themselves as the design and production qualities were absolutely excellent. Here, our girls have never stopped using them, regularly bringing them into rotation among their other, more articulated toys. 

Also interesting is the TOYBOX name. In-game, the TOYBOX was an open-world place where characters from many franchises could interact - the concept being that it was a digital equivalent to a child's toy box, where all playthings would intermingle. Of course, Disney has THE TOY BOX running on ABC as a competition series, but this certainly looks like the folks at Disney Consumer Products have been inspired to make physical toys based on a video game element that itself was inspired by classic, hands-on play.

Stay tuned for more details as I have them...


-Former Disney Infinity head John Vignocchi weighed in via Twitter that the assets that the Disney Infinity team created have, indeed been repurposed:

There is also a video via Infiniteer Adventures that discusses these...

UPDATE 10/27/2017: Disney Store TOYBOX Action Figures will feature 14 points of articulation and appear to be roughly 5" tall. Users of The Toy Run Facebook Group (an excellent resource) spotted figure displays at a few different Disney Store Locations. From STAR WARS, Kylo Ren, Rey and a First Order Stormtrooper are confirmed, and from PIXAR's TOY STORY we've now seen photos of Woody, Buzz Lightyear and Jessie. MARVEL figures are also in the mix. Stay tuned!

UPDATE 10/30/2017: The figures will retail for $12.95 US/$15.95 CAN

Disney TOYBOX Action Figures Wave One Checklist:

  • Rey (Star Wars)
  • Kylo Ren (Star Wars)
  • First Order Stormtrooper (Star Wars)
  • Hulk (Marvel)
  • Iron Man (Marvel)
  • Thor (Marvel)
  • Spider-Man (Marvel)
  • Woody (Pixar - Toy Story)
  • Buzz Lightyear (Pixar - Toy Story)
  • Jessie (Pixar - Toy Story)
James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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