Thursday, January 04 2018 01:06

Alternate Reality: See the Origins of PAW Patrol from "Raffi & the Rescue Dogs"

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For the past few years, Spin Master has absolutely been killing it on all fronts - becoming a powerhouse not just in toys, but also as an entertainment company with some truly stellar IP. At the front of that, PAW Patrol is no doubt their flagship brand, and it's one we're very familiar with here at Rock Father™ HQ. Last year, two items from that line landed on my annual Holiday Wish Guide™, with the My Size Lookout and Sea Patroller ranking among 2017's best toys. For those interested in how a property can become a hit on all levels, there's a must-read article from Canada's The Globe and Mail that chronicles the development of PAW Patrol from 2010 to its debut in 2013 and where it's headed in 2018. Had things developed differently, instead of Ryder and the PAW Patrol, we could've wound up with "Raffi and The Rescue Dogs."

PAW Patrol - Raffi & The Rescue Dogs

I still remember the first time I saw PAW Patrol. I took our oldest to a playdate at the home of a child we'd met at the local library. The series was new, the toys weren't even out yet, and the playdate became exceptionally awkward when the mother laid into me with a hard-press pitch for some MLM scheme. Our children never played together again, but after picking up The Rock Daughters' first PAW Patrol toys at the Chicago Toy & Game Fair, a love of the pups was born.

According to The Globe and Mail, there's a movie in the works, so I'd like to just throw this out there - if it's live-action, I'm available to act or direct. In fact, I'd pitch Zac Efron as Ryder, and suggest a Rusty Rivets cameo to lay the groundwork for an entire Spin Master cinematic universe. Read more about how PAW Patrol came to be, here.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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