Thursday, February 15 2018 00:14

#TFNY: PJ Masks and Sesame Street get new Bubble & Water Toys for 2018...

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At the 115th North American International Toy Fair in NYC, Little Kids Inc. will drop the curtain on a vast new line of new bubble and water products ahead of the spring season. Personally, I'm ready to be done with winter, and a look at some cool new bubble blasters will no doubt amp-up the cabin fever. New this year are items featuring the iconic Sesame Street and Entertainment One's sizzling hot PJ Masks property, including bubble blowing vehicles featuring the TV show's three heroes (Cat Boy, Owlette and Gekko) as well as Little Kids' popular Water Rescue Packs that shoot water up to 30 feet. The spring line will also include newly designed bubble products created specifically for pre-schooler's little hands that, in addition to blowing bubbles, feature age-appropriate play patterns for the youngest kids to learn while playing. Returning favorite properties including Nickelodeon's™ Paw Patrol™ and Shimmer and Shine™ and Jelly Belly® and Peeps® branded products in time for Easter baskets.

Highlights from the Little Kids Spring 2018 line include:

PJ Masks Bubble & Water Products

The PJ Masks No-Spill® Bubblin' Bucket® features the award-winning No Mess™ design that Little Kids has become known for - turn it upside down, tip it over, drop it – no messy spills! A handle makes it easy to hold and carry anywhere and the bucket comes with three wands and 4 fluid oz of bubbles. (MSRP: $5.99; Ages 3+)

Kids can create continuous streams of bubbles with two new PJ Masks themed products. Power up the Cat Car, Bubble Flyer and Gekko Mobile by turning the handle and watch the bubbles fly with the PJ Masks Bubble Vehicle Assortment. (MSRP: $9.99; Ages 3+). The PJ Masks Bubble Blastin' Machine, a battery powered bubble blower, is easy for even the little kids to use – just push a button and the bubbles start blowing. (MSRP: $12.99; Ages 3+) Both products come with 4 fl oz of bubble solution.

With the PJ Masks Water Rescue Pack Assortment, kids fill up the backpack, take aim and blast water up to 30 feet! Outfitted with adjustable straps for an easy fit, each backpack holds 30 fl oz of water and features full-color graphics of each of the show's three heroes. (MSRP: $14.99; Ages 3+)

Rounding out the line is a PJ Masks Giant Bubble Wand Assortment and PJ Masks 8 oz. Bubbles Assortment, each available with Catboy, Owlette or Gekko. Both assortments have an MSRP of $3.99 and are designed for ages 3+.

Sesame Street Bubble & Water Products

Elmo and Cookie Monster wobble back and forth but don't tip over (or spill!) with the Sesame Street® No-Spill® Bubble Wobblers featuring Little Kids unique No Mess™ design. Each wobbler includes 1.5 fl oz of bubble solution. (MSRP: $3.99; Ages 2+)

With Sesame Street® Giggle & Bubble Elmo, kids touch Elmo's nose and he sings, counts, talks, giggles and, of course, blows bubbles! Toddlers can bring Giggle & Bubble Elmo anywhere with his easy- to- hold handle. The product includes 4 fl oz of bubble solution and requires 3 "AA" batteries, not included. (MSRP: $19.99; Ages 3+)

Jelly Belly®

Continuous streams of scented bubbles? You bet! The Jelly Belly® Bubble Machine Assortmentnot only blows yummy smelling bubbles but each bubble machine can be customized and decorated with jelly bean stickers that come included in each package. The assortment includes a red machine with Very Cherry scented bubbles; a blue machine with Berry Bluescented bubbles; and a green machine with Green Apple scented bubbles. Each machine includes 2 fl oz of scented bubble solution and requires 3 "AA" batteries, not included. (MSRP: $4.99; ages 3+)


On the heels of the brand's 25th anniversary, Little Kids' Fubbles line continues to innovate with new products. In 2018, the Fubbles® Light Up Bubble Blaster lights up for continuous streams of bubble play any time of day! Available in blue or purple, each blaster includes 2.36 fl oz of bubble solution and requires 3 "AA" batteries, not included. (MSRP: $4.99; ages 3+)

Stay tuned for more from the 2018 North American International Toy Fair. Check out http://www.therockfather.com/toyfair for more!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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